Gome Guangzhou Air Conditioning Summit - President Wang Junzhou (Hui Cong home grid with map)
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1. 2011 is the year of energy saving and intelligent air conditioning
2010 is a year of rapid development of China's home appliance industry. The national macro-control policy has played a huge role. The implementation of the old-for-new and benefit-subsidy policies has accelerated the upgrading of urban household electrical appliances, creating not only market space for the home appliance industry, but also accelerating the structural adjustment of the home appliance industry. In the past year, as the largest home appliance chain enterprise in China, Gome Group has joined hands with major suppliers to eliminate high-energy air conditioners and build high-efficiency air-conditioner stores to become the leader in promoting low-carbon, environmentally-friendly and green air-conditioning.
2011 is a year in which the air-conditioning industry has accelerated into the era of energy conservation and intelligence. According to Gome's judgment on the market, inverter air conditioners will usher in a new market opportunity. After more than 10 years of market recognition, Chinese consumers' acceptance of inverter air conditioners has increased rapidly. According to the data released by the information center of the National Information Center, 91.5% of consumers in key cities now agree that the inverter air conditioner has high technical content, low power consumption and high comfort, and it is said that it will be preferred when purchasing. The urban market share of inverter air conditioners has exceeded half, and inverter air conditioners have become the mainstream consumer trend in the current market.
In addition to market demand, the introduction of the national favorable policy has also accelerated the market development speed of inverter air conditioners. The State’s Notice on Adjusting the Financial Subsidy Policy for Energy-Efficient Air-Conditioning Promotions issued last year clearly stated that “the research will promote the inverter air conditioners in a timely mannerâ€. The documents issued by the National Development and Reform Commission show that the technology research and development of inverter air conditioners has now risen to the development-oriented level of national policies. In the future, the state will focus on funding and technology, which will greatly accelerate the market penetration of inverter air conditioners in China.
In addition to energy saving, intelligence has become the most important performance for consumers when purchasing air conditioners. Last year, Gome became the world's largest authorized appliance dealer in the Shanghai World Expo. With the country's largest network channel, strict product monitoring system and high standard of service, Gome Group's Expo air-conditioning sales of 1 million sets. At present, the energy-saving and environmentally friendly Expo air-conditioning has reached 20% of the air-conditioning in the Gome system.
Driven by the strong support of national policies and the huge consumer demand, Gome is optimistic about the market prospects of energy-saving and smart air conditioners. Therefore, we will increase the proportion of cooperation on such air conditioners through joint conferences today, and push energy-saving inverter air conditioners. The popularity of parity. At the same time, Gome will also provide consumers with a large number of smart and ultra-thin air conditioning products to meet the strong market demand.
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