Outdoor LED display media introduction

   Outdoor LED display media is the development trend of the 21st century advertising industry. It is an indoor and outdoor advertising display device with audio and video functions, and is a leading international high-tech product. The appearance of the device is novel and unique, and its area can be adjusted at will, not only can play audio and video advertising programs, but also can be fixed on the four sides of the fixed light box advertising space. Now the local governments encourage the use of outdoor LED display media, and successively cancel canvas advertising, light box advertising Approval. Outdoor LED screens are an ideal replacement for canvas advertising and light box advertising. LED electronic screen media is divided into graphic display media and video display media, which are composed of LED matrix blocks. The graphic display media can display Chinese characters, English texts and graphics synchronously with the computer; the video display media is controlled by a microcomputer, and the images and images are displayed in a real-time, synchronous and clear manner, and various information can be displayed. Dimensions, 3D animation, video, TV, VCD shows and live live. LED electronic screen media display color is bright, three-dimensional, strong as oil painting, moving like a movie, widely used in finance, taxation, industry and commerce, post and telecommunications, sports, advertising, factories and mines, transportation, education systems, stations, terminals, airports , shopping malls, hospitals, hotels, banks, securities markets, construction markets, auction houses, industrial enterprise management and other public places.

Main features of outdoor LED display media:

1. Outdoor full-color LED electronic screen media is widely used in public places, advertising, urban road networks, urban parking lots, railways, subways and other traffic guidance systems, highways and so on.

2. Using VGA synchronization technology, the large screen content is synchronized with the CRT, and the replacement of the advertising content is simple and convenient; the large screen, super strong vision, high brightness and long life.

3. Rich in color and varied display modes (graphics, text, 3D, 2D animation, TV screen, etc.).

4. The appearance is novel and unique, which can improve the city's scientific and technological level, enrich the cultural life of urban residents, and make it easier for residents to receive.

Outdoor full color LED electronic screen media advantages:

1. It is characterized by liquidity, mandatory, pertinence and effectiveness.

2, program advantages. Self-made programs, instant play, rich content; not only advertising, but also programs, including special topics, columns, variety shows, animations, radio dramas, TV series, interstitial interstitial ads.

3. Advantages of the location. It is mainly installed in shopping malls and other places where traffic is concentrated. Among them, the LED full-color large screen is installed in the landmark area, and its propagation effect is more shocking and more mandatory.

Advantages and disadvantages of outdoor media:

The main advantages of outdoor media:

Large area, bright colors, clear subject, novel design, vivid image, simple and bright. The advertising image is prominent, easy to attract the attention of pedestrians, and easy to remember. In addition, outdoor advertising is inadvertently giving visual stimulation to the audience; it is not compulsive, information is easily recognized and accepted, and outdoor advertising is generally released for a longer period of time, which has an cumulative effect on regional performance.

Limitations of outdoor media:

First, it is limited by the venue and the number of audiences;

Second, the content of outdoor advertising is relatively simple, and the amount of information conveyed is limited. Most of them are image advertisements of enterprises or commodities, and the promotion effect is poor.

Outdoor media (LED full color screen) features:

First, the arrival rate is high

Outdoor advertising can create an ideal arrival rate through strategic media arrangements and distribution. According to a survey of strength transmission, the arrival rate of outdoor media is currently second only to television media.

As the audience's attention to outdoor media is gradually increasing, many customers are increasingly prefer to use outdoor media, while the attention of outdoor media and the usage habits of media are increasing year by year. In particular, the proportion of the amount invested in the real estate, post and telecommunications, finance, services and home appliances industries has increased year by year.

The infinite nature of outdoor media's ability to touch the big ones comes from its own pervasiveness. Almost any outdoor place can publish advertisements of different sizes and forms, on the other hand, it comes from the regularity of people's outdoor activities. This provides a superior innate condition for outdoor advertising to be contacted. People's daily life is always regular. Simply put, a person's ordinary life is a combination of "points and lines." “Beyond the Road” has become the best location for outdoor advertising “waiting for the rabbit”. For example, people always have to contact outdoor advertising on their way home several times a day. When advertisers find the rules of consumer-related activities, they can greatly enhance the effectiveness of outdoor advertising.

Second, strong visual impact

The ancient way of setting up giant billboards in public places has been practiced for thousands of years, demonstrating its effectiveness in transmitting information and expanding its influence. A giant billboard set up in a prime location is a must for any company that wants to build a lasting brand image. It is straightforward and simple enough to confuse the big advertisers around the world. Many well-known outdoor billboards, perhaps because of its long-lasting and outstanding, have become the famous landmarks of the region. People may turn a blind eye to the street buildings, but these giant billboards are unforgettable.

Can comprehensively use the size, shape, vehicle form, color, three-dimensional and other aspects of advertising to provide creative flexibility and expressiveness for the creation of advertisements; excellent advertisers can use these elements skillfully, while relying on high The combined effect of technology materials and technology, the vivid expression of advertising themes, and the outstanding performance of a strong visual impact to attract the audience.

Based on the characteristics of design flexibility, advertising designers often tailor the personalized advertising with the advertiser's own image, release area, time and so on. With the special characteristics of outdoor media and new technologies and new materials, some forms of personalized advertisements designed and released can break through the forms of outdoor advertising and show the sense of movement and time and space. On the subway tunnel walls of some cities, it is often found that a series of different advertising images cleverly use the subway to interpret a dynamic advertisement. At the same time, some outdoor media that use new materials and technologies such as video, digital and mobile have gradually become a trend. The impression of outdoor media is not simply a single flat message. At present, the application of digital electronic technology has enabled outdoor media to “move”, with dynamic large screens, digital video network playback systems, and CDs in buses. With the 3D imaging display stand, many outdoor media are beginning to diversify, which is where the vitality of outdoor media lies.

Third, the release period is long

Many outdoor media are released on a permanent, all-weather basis. They stand there 24 hours a day, 7 days a week. This feature makes it easier for the audience to see, and it is easy to see, so it will last forever with the needs of customers.

Fourth, the cost of thousands is low

Outdoor media is probably the best value for money in the mass media. Its price varies, but its cost per thousand (that is, the media fee for every thousand audiences) is interesting compared to other media: spotlight billboards are $2, and radio stations are $5. The magazine is $9, and the prime time TV is $1020! But the customer ultimately depends on the cost of thousands of people, that is, the cost per thousand audience.

Fifth, high urban coverage

By combining the target population in a city, choosing the right place to publish, and using the right outdoor media, you can reach people at multiple levels in an ideal range, and your ads can work well with the rhythm of your audience. .

Sixth, single media is scattered but huge

A variety of outdoor media vehicles are used in combination, and with other media offensives, integrated communication effects are obvious;

Joint outdoor advertising includes media joint (outdoor media joint, outdoor and other media joint), brand joint two forms. The combination of outdoor media is about applying a comprehensive combination of various forms in outdoor media to an advertising campaign. For example, an advertising theme uses both traffic advertisements and large billboards, street media, and human media to simultaneously publish advertisements; the combination of outdoor media and other media refers to the use of outdoor, television, and other media in an advertising campaign. For example , the screen of CDMA outdoor advertising uses the main screen of TV commercials, which enlarges the effectiveness of advertising and achieves the purpose of integrated communication.

Seventh, there is not enough space for outdoor media.

The propaganda area is small, not suitable for carrying complex information, and the short delivery time is called “eyeball economy, three-second competition”, relatively delayed information update, and irregular advertisements. These defects can be largely compensated by the advertiser's unique creativity and the use of new materials and technologies, and China's outdoor advertising management mechanism is constantly moving towards standardization and legalization. I believe that as long as we make full use of its characteristics and advantages in the operation of outdoor media, we will be able to make outdoor advertising more exciting.

Outdoor media innovation

"Media innovation" is a key word in the advertising industry for several years. Media innovation refers not only to new media developed with new materials and technologies, but also to innovative ideas in media operations, media planning, and communication effects.

The first is the expression of innovation

Domestic outdoor advertising is mostly a flat work and transplant, just use a larger font slogan, more obvious brand mark, and then add a striking picture. Whether it is a kanban or a large column, it is a square design. On the streets of Europe, there are many advertising pillars on the street and around the corner, usually 2-3 meters high, with cylindrical, three-diamond and four-sided shapes, etc. The top design is more numerous and surrounding. The architectural style complements each other. There are also sports characteristics that utilize bus doors and tires. Works that make the advertisements dynamic, as well as advertisements or representative objects that extend beyond the billboards, are often seen in the three-dimensional effect, which is very attractive to visitors. In the appraisal of advertising festivals in China's advertising festival last year, the only outdoor advertising gold medal Weihai zipper is also a rectangular design that breaks through the high-column street sign advertisement. The characteristics of the zipper are opened in the middle of the upper part of the billboard, using exaggerated Contrast, making a person or hanging on the zipper pull ring, or standing on the zipper up, vividly shows the reliability of the zipper, stand out in many road signs advertising, has a strong visual impact.

Second is the innovation of performance content.

Most people are looking at the limitations of outdoor advertising when they think about the limitations of outdoor advertising. Limited by the space and location of the release, the amount of information conveyed is limited, the mandatory is poor, it is difficult to cause the active care of the audience, and so on, so that most outdoor advertisements are in the same form and the content is boring. On the surface, this is to strengthen the brand image and pursue the unification of visual effects. However, the environmental factors of outdoor advertising are neglected here, and this is precisely the fundamental difference between outdoor advertising and other media advertising. In an environment of only 5 seconds of stay and a 5 minute stay, in a crowded and noisy and quiet and elegant environment, people sit in the road and on the vehicle and stand in front of the shopping place, people's mood is completely different There is also a huge difference in the level of attention to advertising. Therefore, we should be targeted in the appeal of advertising, there are simple and complex. Some can only use large slogans to strengthen the brand, while others can introduce products with pictures and texts, and some can also deepen understanding in detail. This requires advertisers to deeply understand the characteristics of advertising products and to understand the acceptance of the audience.

The third is the innovation of expression techniques.

The development of high-tech technology provides space for the expression of outdoor advertising, and the ingenious combination of optoelectronic art makes the visual impact of outdoor advertising to the fullest. In many big cities in China, neon lights and electronic billboards are used a lot, decorating the night sky of the city, but the performance is relatively old and rigid. The Guinness beer advertisement standing on the streets of London uses the day and night to alternate, so that the beer mugs on both sides are filled with empty cups. It is full of temptation and imagination, which will help the prime time of beer consumption. Innovative performance techniques should rely on various environmental factors to make advertising live.

The fourth is the innovation in the use of media.

Outdoor advertising is a big concept. Commonly used are light boxes, street signs, neon lights, posters, vehicles and window displays. Different outdoor media have different expression styles and characteristics. They should be used creatively to integrate various media. The advantages. We have many cities, and the bigger and higher the billboards, the more the city's sense of space and coordination, polluting the city's environment. In developed countries in Europe, the location, spacing density, and size ratio of outdoor advertising seem to take into account the surrounding environment and pedestrian density of the city, which makes people feel warm and comfortable, and plays a role in beautifying and decorating the city. Whether in the urban area or on both sides of the expressway, there are no large-scale outdoor billboards that are like “dominant” in many cities in China , but large-scale inkjet advertisements placed on the maintenance of urban buildings. deep impression. In order to ensure safety, reduce pollution and not affect the overall environment, during the maintenance of the building, the entire part of the repair must be covered with a cover. In the encirclement, some use the computer to draw the entire art painting according to the original art building. If you don't look at it seriously, it can be almost confusing. Some of them also print advertisements in it, and they can be sprayed very big. This is not only an extremely civilized construction method, but also provides a huge outdoor advertising space, which is worthy of our reference.