The 9th China·Guzhen International Lighting Fair & LED Application Exhibition was held in Guzhen Town, Zhongshan City from October 18th to 21st, 2010!
Under the background of changing the tide of economic development sweeping across Guangdong, the ancient lighting capital of China is taking a classic green upgrade path with a very creative concept and a very practical style: to fully develop the LED industry and fully realize the lighting industry. The upgrade and replacement, at the same time create green seedlings, industrial tourism and headquarters business three green industries, "four-wheel drive" to build a three-dimensional modern green industry system.
It can be foreseen that with the in-depth development of the green upgrade, a low-carbon economic development model that conforms to the new industrial wave will be staged in the ancient town of Nanguo, a national energy-saving pioneer. In the near future, there will be many world-renowned lighting company headquarters, which will become the application ocean of new energy LEDs. It will also become a lighting home shopping integrating R&D, design, procurement, sightseeing and leisure. heaven.
â—Old town ambition
By 2012, the town's LED and solar photovoltaic lighting industry will strive to reach 20 billion yuan, and cultivate 1-2 new energy companies with an annual output value of over 500 million yuan and 3-5 output values ​​exceeding 100 million yuan.
â—Industry-study cooperation
1. Cooperate with Beijing Oriental Lingdun Technology Service Co., Ltd. to develop a “one-stop world lighting lighting patent information service platformâ€, collect more than 1 million patent information in 41 countries around the world, and implement online intellectual property management and analysis services. The platform has developed nearly 1,000 members and established an intellectual property alliance, laying a good foundation for implementing the patent strategy in this industry.
2. Cooperating with Zhejiang University and Guangdong Quality Inspection Center to build a public R&D platform for LED lighting products, and participated in the drafting of the National Standard for LEDs for General Lighting, providing important technical support for the rise of LED lighting fixtures in Guzhen.
3. Cooperate with Sun Yat-sen University and South China University of Technology to jointly build an industrial technology research base, a technology business incubator base, and a photoelectric research laboratory.
Green light source boosts industry's comprehensive upgrade
Looking at the whole country, industrial upgrading is nothing new at present. Using low-carbon economy to promote industrial transformation has become a homogenization measure in many regions. However, the first, second and third industries have jointly achieved a thorough green upgrade with the help of green elements. The “four-wheel drive†has built a three-dimensional modern green industrial system, which is a problem that many cities have more than enough energy.
In the past year, the ancient capital of China's lighting capital has firmly taken an important step towards this three-dimensional green upgrade, and has achieved remarkable results. The "old town model" once again triggered a heated discussion in the industry.
Of course, in the fascinating "old town mode", the most interesting thing is that the lamp that has been relying on the traditional light source as the main light source of the lamp before, how to complete the rapid change to the new energy LED in the shortest time?
In fact, the low-key ancient town has been paying attention to the LED industry for many years. According to statistics, in 2009, more than 500 enterprises in the town of Guzhen have joined the ranks of LED lighting production. The output value of LEDs in the town has reached 3.5 billion yuan, accounting for more than half of the total output value of Zhongshan related industries.
However, the ancient town people who are good at capturing the market trend did not relax their vigilance before the new wave of LED, but ambitiously tried to fully arm the entire industrial chain from research and development, design, production to sales with the help of new light sources, so that the lights can not only be more Bright, and can be more "green."
In this context, from the end of last year to the present, a large number of plans full of determinations in the field of the new energy in the ancient towns have been introduced intensively, and the green industry has been promoted by the momentum of the bamboo industry. Among them, what the most companies are talking about is the strong subsidy of the ancient town government, and this is the key to the “green town green upgrade modelâ€.
According to Su Enming, the mayor of Guzhen Town, in order to fully stimulate the innovation power of small and medium-sized enterprises, Guzhen uses the support policies of the higher-level government for small and medium-sized enterprises, and on the basis of it, establishes the technological innovation reward mechanism of the ancient town, ensuring that 3 million yuan is allocated from the budget every year. Yuan will reward enterprises for technological transformation and technological innovation activities, and enterprises that have won the National Science and Technology Award for the project will also receive a bonus of 1 million yuan. In this way, encourage and promote enterprises to explore and innovate in technological transformation, product development, product design, business model, etc., thereby further improving the innovation capability of enterprises.
In order to fully mobilize the enthusiasm of enterprises to join LED, Guzhen even invested heavily in supporting the major enterprises in the town to transform various lighting equipment in the town. For example, Guzhen is planning to transform the outdoor lights of various streets in the town into LED light sources, and submit them to the major lighting enterprises in the town for bidding and transformation. The government alone has invested millions of dollars in this. In another example, Guzhen plans to invest 130 million yuan in the next two or three years to build a large-scale “LED Landscape Application Demonstration Project in the Central Business District of Guzhen†and build the ancient town into an “application demonstration ocean†of LED landscape.
Looking into the future, the ancient town will also promote the wide-scale promotion of LED in the application field, and finally build a provincial-level new energy regional characteristic industrial base, and build the Chinese lighting capital into a world-famous "LEDCITY", becoming a domestic and international city lighting and energy saving. A model of reducing consumption.
Headquarters economy to build a business transformation platform
If it is said that the upgrading of the lighting industry with LEDs is only the core link of green upgrading, then the green upgrade of the three industries will be promoted by the transformation of business models, which will become the key link in the construction of green industry system in Guzhen.
Indeed, the industrial structure supported by the primary industry clearly cannot meet the requirements of the green industrial system, and it is even unable to meet the deep call from the internal structure of the ancient town due to a new round of industrial transformation. To this end, starting from this year, on the basis of continuing to consolidate the status of China's lighting capital, the ancient town plans to vigorously promote another extremely bold change: to create an international lighting lighting industry center.
According to reports, the International Lighting and Lighting Industry Center consists of two parts, one is the headquarters business, the planned land is 650 acres, and the total construction area is about 1 million square meters. It mainly develops the company headquarters, technology research and development, industrial services and brand exhibitions; Guzhen Lighting City National Chain Marketing Platform. In the next five years, Guzhen plans to build 20-30 ancient town lighting chain stores in major cities across the country, gradually realize the chain and scale of the national marketing platform of Guzhen Lighting, and become the “Red Star Meikailong†in the lighting industry.
In order to cooperate with this large-scale lighting industry center, Guzhen also plans to build a large-scale central business district, with Zhongxing Avenue as the axis and Century Light King as the center, with a planned area of ​​6 square kilometers and a total investment of over 10 billion yuan. After the completion of the project, it will form a production service industry gathering area, an iconic lighting culture display area, a modern lighting business function area, a modern high-end business office gathering area, a lighting industry and a technical product business circle, and other “four districts and one circleâ€. Through 3-5 years of planning and construction, the district will be built into a political, economic and cultural center integrating administration, commerce, commerce and housing.
By promoting all-round changes in various business models mentioned above, Guzhen is achieving a perfect transformation, from the “hard power†that emphasizes big industry, efficiency and extensive development in the past, to the more emphasis on green industry and the emphasis on fairness and harmony. More inclined to sustainable development of "green power."
As Su Enming pointed out, this transformation is manifested in the industrial system, which is the promotion to the "smile curve": from the past, pure production and sales, to the current research and development design, channel marketing .
Faced with the green wave of this round, the green ancient town is full of confidence: in the future it will further improve the technical functions of technology, law, finance, finance, taxation, circulation, commerce, talent training, etc. in the market, and high-level planning of life service industry. The system attracts and pulls the market, logistics and capital flow with a radius of 30-50 kilometers, making the ancient town become a famous international town with “close to the people, distant peopleâ€. At the same time, through the improvement of production services and life service capabilities, we will vigorously introduce famous lighting fixtures at home and abroad to set up sales headquarters or branches in Guzhen, and establish the “headquarters economy†of ancient town lighting.
Sightseeing tour upgrade lights are casual charm
Compared with many cities, the ancient town has a very obvious difference in the construction of a green industrial system, which is to focus on the primary industry that is originally a green industry. In the eyes of the very commercial-conscious ancient towns, the primary industry is by no means inherently the lowest added value. Through creative transformation, gold can also grow in the fields.
With the sensational green fair of the whole country, the agricultural industry belt led by the green industry cluster and the industrial industry belt led by the lighting industry cluster are like the two-wheel drive, which is constantly pushing the ancient town to the direction of “ecological light capitalâ€. . From the perspective of green upgrading, the current ancient town is still planning another green transformation path for agriculture.
Su Enming told reporters that according to the geographical location, the ancient town is in the upper reaches of the Xijiang section of the Xijiang River. The water quality is quite good and it has the inherent advantages of developing aquaculture. At present, the garden seedling industry in Guzhen has developed quite well. In the future, the ancient town will gradually introduce aquaculture and display such as ornamental fish and turtles with the help of the Green Expo brand, so that the garden industry and the ornamental fish farming industry complement each other.
"We plan to promote the construction of the Xijiang River and Hengqin coastal river scenic belts, complete the comprehensive development of the Green Expo Park tourist area, and develop it into the leading brand of characteristic agricultural leisure tourism in Zhongshan City, and the demonstration brand of rural tourism in Guangdong Province, to create a The water-themed modern eco-tourism industry is dominated by water sports and leisure. After the completion of this project, the attraction of the ancient town will be greatly enhanced, which will play a great role in the all-round transformation of the ancient town.†Su Enming introduced.
In addition to developing leisure tourism as an industrial tourism, Su Enming also told reporters that Guzhen is currently trying to develop industrial culture and creative culture through the two industrial advantages of lighting industry and green industry, and promote cultural and economic, cultural and social integration. Promote the transformation and upgrading of the lighting industry. In addition to vigorously developing headquarters business and building a business incubator base in Guangdong Province, this year, the ancient town also hosted the Guangdong Vocational Skills Competition and organized the development of national professional standards for lighting designers, hoping to make the ancient town firmly grasp the design of the lighting industry. Standards and promote an overall improvement in design levels.
Through the drastic transformation, it will inject green life into the primary industry; through the large-scale promotion of new light sources, comprehensively realize the green upgrade of the secondary industry; accelerate the realization of the green transformation of the tertiary industry through the upgrading of business models. The organic combination and mutual cooperation of the three constitute the core content of the “green upgrade model†of the ancient town, and its fundamental connotation.
Walking in the new industry wave that is emerging around the world, with the above-mentioned four-in-one green industry system, the ancient town has undoubtedly won the top spot and then led the show.
It can be foreseen that with the in-depth development of the green upgrade, a low-carbon economic development model that conforms to the new industrial wave will be staged in the ancient town of Nanguo, a national energy-saving pioneer. In the near future, there will be many world-renowned lighting company headquarters, which will become the application ocean of new energy LEDs. It will also become a lighting home shopping integrating R&D, design, procurement, sightseeing and leisure. heaven.
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