The competition in color TV listening technology is now entering its "deep water zone," and the once-dominant old color TV brand, Changhong, has once again thrown a "cannonball" into the market. Recently, Changhong held an exclusive event at the 321 Cultural Industry Zone in Chengdu with the theme of "Listening to Know Me, Opening and Broadcasting." During this event, the world’s first voiceprint recognition AI TV, the Q5K, was officially launched. This marks a major upgrade from the AI TV Changhong introduced last year in July, and it signals the arrival of the AI TV 3.0 era for the company.
The Q5K introduces three groundbreaking technologies: far-field voice recognition, voiceprint identification, and fuzzy retrieval. These features significantly enhance the intelligence of the TV, allowing users to control it freely within a 5-meter range. The smart TV can recognize each family member and tailor content accordingly, even if the voice command is incorrect. It can intelligently correct errors and deliver the right program, offering a seamless user experience.
Artificial intelligence is making TVs more personal than ever. Imagine coming home after a long day, lying on the sofa, and simply saying, “Changhong Xiaobai, I want to watch a movie.†The TV instantly switches to the movie selection screen. In a live demonstration, the Q5K showed impressive error correction capabilities. For instance, when users said “Miyue Chuan†or “half-month pass,†the TV corrected the commands and played the correct show, “Yue Yuechuan.â€
At the product experience area, Changhong officials highlighted that the Q5K’s voice recognition accuracy, response speed, and fuzzy keyword detection are far ahead of competitors. With such advanced features, it's clear why the Q5K stands out in the crowded smart TV market.
As internet usage grows, younger generations—those born in the 80s, 90s, and even 00s—are increasingly turning to mobile devices for entertainment. This shift has created new challenges for traditional TV, which often lacks interactivity and convenience. However, the rise of artificial intelligence is changing the game. TVs are no longer just passive screens; they’re becoming personalized, on-demand platforms. With large screens, high-definition visuals, and immersive sound, smart TVs still offer an experience that mobile devices can’t match.
In fact, what many consumers lack isn't the ability to buy AI TVs, but the understanding and experience of them. According to industry data, the success rate of consumer experiences in appliance stores is around 40%. But in Changhong’s exhibition area, the one-time experience success rate is about 50%, slightly higher than the industry average. The company aims to increase this to 80% in the next few years, ensuring most users fall in love with the product after experiencing it.
“Artificial intelligence has opened up new opportunities for the TV industry,†said a senior analyst. As one of the earliest pioneers in the home appliance sector, Changhong has been leading the charge in AI TV development. Since 2016, when it launched the first “AI + TV†model, other major brands like Skyworth, TCL, and Hisense have followed suit. Voice interaction has become a key feature of smart TVs today.
With solid core technology and a focus on user experience, Changhong’s AI TV is set for a bright future. According to China’s State Council plan, the core AI industry will exceed 150 billion yuan by 2020, driving over 1 trillion yuan in related industries. Changhong has already expanded into multiple sectors, including refrigerators, air conditioners, small appliances, and health electronics. With the launch of the Q5K, Changhong continues to lead the way in improving smart TV recognition rates and redefining the future of home entertainment.
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