The battle for color TV listening technology is now entering the "deep waters," and Changhong, a veteran in the color TV industry, once again drops a "cannonball" into the market. Recently, Changhong held a product tasting event at the 321 Cultural Industry Zone in Chengdu with the theme "Listening to Know Me, Opening and Broadcasting." The world's first voiceprint recognition AI TV, the Q5K, was officially launched. This marks a revolutionary upgrade in artificial intelligence TVs, following Changhong’s launch of the world’s first AI TV last July. The introduction of the Q5K signifies that Changhong’s AI TV has entered its 3.0 era.
[Image: The world’s first voiceprint recognition AI TV from Changhong offers a subversive audiovisual experience]
According to Chen Keyu, the product manager of CHiQ TV, the Q5K not only delivers high-definition visuals and superior stereo sound but also integrates three cutting-edge technologies: far-field voice recognition, voiceprint identification, and fuzzy retrieval. These features maximize the TV’s intelligence, allowing users to control it freely within a 5-meter range. The "smart" TV can identify each family member and personalize content based on individual commands. Even if a user makes a mistake in their voice command, the TV can correct the error and provide the right program.
Artificial Intelligence, Making TVs Understand You Better
In daily life, it’s common to feel too tired to reach for the remote after a long day. With this smart TV, all you need to do is give a voice command. “Changhong Xiaobai,†the AI assistant, can switch to your desired program instantly.
During a live demonstration, when Chen Keyu said, “Changhong Xiaobai, I want to watch a movie,†the TV automatically switched to the movie selection screen. Then, he said, “Changhong Xiaobai, I want to see Dakang Secretary,†and the TV immediately jumped to the popular drama “The People’s Name.†The reporter observed that the Q5K has impressive error correction capabilities. For example, even when incorrect commands like “Miyue Chuan†or “half-month pass†were given, the TV intelligently corrected them and displayed the correct show, “Yue Yuechuan.â€
[Image: Changhong’s Q5K AI TV delivers a groundbreaking audiovisual experience]
“Fast search, accurate identification, and personalized content display based on different voices—Changhong has integrated a series of advanced AI technologies into its TVs. Currently, similar products on the market cannot match this level of precision and recognition rate,†said an official at the product experience area. Compared to other brands, the Q5K excels in voice command accuracy, response speed, and fuzzy keyword recognition.
Based on real-world experience, Changhong takes a step forward.
With the rise of the internet, the entertainment habits of consumers born in the 80s, 90s, and even 00s have shifted toward mobile devices. As a result, the differences in young consumers’ lifestyles have become more pronounced. Objectively speaking, compared to smartphones and tablets, traditional TVs still face challenges such as lack of mobility, poor interactivity, and subpar user experience.
However, with the development of artificial intelligence, TVs are evolving from passive viewing to active on-demand experiences. Convenient voice control and the convergence of online content are gradually revitalizing the traditional TV industry. For instance, smart TVs offer large screens, high-definition images, and Dolby sound—features that small screens simply can’t replicate. In a way, what users lack isn’t purchasing power, but awareness and understanding of AI TVs. Experience is key.
It is reported that the consumer experience success rate in home appliance stores is about 40%. However, in Changhong’s exhibition area, the one-time experience success rate is around 50%, slightly higher than the industry average. According to Changhong’s goals, they aim to increase this figure to 80% in the next few years, ensuring that most people who try the product fall in love with it.
“Artificial intelligence has opened up new opportunities for the TV industry. As one of the earliest players in the home appliance sector, Changhong has been a pioneer in AI TV development. In 2016, Changhong took the first shot by combining AI with TVs. Following this, major manufacturers like Skyworth, TCL, and Hisense started to follow suit. Voice interaction has now become an essential part of smart TV usage,†noted a senior home appliance analyst.
By relying on core technologies and focusing on user experience, Changhong is driving the development of human-centered intelligent home appliances. In recent years, the company has consistently led the industry, backed by solid technological innovation. With the launch of the Q5K, Changhong has once again taken the lead in the industry, advancing the recognition rate of smart TVs.
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