If you want to have a better VR experience, but don't want to spend a lot of money to purchase equipment, it is a good choice to go to the offline VR experience hall.
Last Friday, HTC Vive opened a VR cafe in Shenzhen, the VR Club.
This VR Café combines features such as a coffee shop and a small meeting area to provide a place to rest and communicate, while also providing VR enthusiasts with different types of gaming areas, including space capsule VR experience equipment, simulated driving equipment, and simulated running. Machine VR input device and so on.
Why doesn't HTC Vive disconnect the offline experience store? “Media DreamWorks†today released the “2016 VR Industry Reportâ€. The report believes that in the long run, VR offline experience hall industry companies can use the accumulated CP resources to form an online distribution advantage. VR consumer complex.
Since 2015, many start-ups have stepped up the construction of the offline experience hall. In 2015, there were more than 1,000 offline experience stores, including virtual reality offline chain entertainment brands such as Mystery World, Super Captain, and Leke VR.
In the case of the immature development of the C-side of the VR industry, the offline experience store has become the channel connecting VR technology upstream and consumers. The VR offline experience store is currently the mainstream business model for VR promotion.
Recently, HTC also announced the launch of Viveport Arcade, an offline experience store content management and sales platform. Viveport Arcade gives Vive developers the opportunity to reach a rapidly growing user base that hasn't purchased Vive yet, and it's also easy for VR experience store operators to take advantage of the Viveport store's great content, while also ensuring revenue sharing between operators and developers. The accuracy.
The HTC Vive's new VR Experience Integrated Café in Shenzhen is also a new attempt to experience the business model of the VR offline experience in addition to the pure VR experience hall or Internet cafe cooperation mode.
However, in the HTC Vive experience hall, the spaceships such as spaceships, egg chairs, and treadmills seem to far exceed the HTC Vive heads. If HTC Vive wants to use the offline experience store to accumulate users and increase brand awareness, it may be necessary to find ways to let users know that bringing these VR experiences requires not only the spacecraft, but also the HTC Vive.
As far as the overall VR offline experience hall is concerned, the lack of content is still the main reason for the low user repurchase rate. The offline experience store opened by HTC Vive is backed by its own content store, which may be the largest in the official store. Advantage.
In addition to HTC Vive's own official experience store, HTC has signed an agreement with Shunwang Technology to develop VR. Vive will enter Shunwang's Internet cafes platform across the country. Wang Congqing, general manager of HTC Vive China, once said that Internet cafe users are heavy game users, and HTC Vive is also one of the means to bring users closer.
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