At the recent telephone earnings conference, Omid Kordestani, Google's chief business officer, said: YouTube is more popular with young Americans aged 18-49 than any US cable network, and this group is also the most sought after target. Advertising audience.
Despite YouTube's failure to generate large profits on the surface, the popularity of this popular video sharing site has skyrocketed in recent months. Kordestani said: "Users watch videos more than ever before."
Compared with the same period of last year, the per capita growth was impressively 60%, which is YouTube's fastest growth in more than two years.
As everyone expects, the contribution of mobile devices should not be underestimated. Last year alone, the average viewing time of mobile users’ YouTube videos more than doubled to 40 minutes.
This means that YouTube has succeeded in getting rid of the “read and go†one-time video site because many users started to invest in it for nearly an hour.
Of course, over the past few years, Google has introduced a number of enhancements to increase the stickiness of website users, from video recommendations to the automatic play of an author's new video compilation.
Kordestani said: "Users visiting the YouTube home page have equated watching TV with a three-fold increase over the same period. In addition, once people come to YouTube, they spend more time each time watching videos."
Particularly interesting is that YouTube is also trying to create a viewing atmosphere suitable for children. TechCrunch pointed out:
For young users, YouTube is already equivalent to television. According to a recent survey by Miner Co., 57% of parents believe that television is no longer the preferred choice for children's entertainment because children are more likely to use mobile devices to watch videos.
In addition, 58% of families provide children with a tablet computer, but half of them will restrict the use of the "leftovers" of flat-panel TVs. Will TV be treated as a "punishment" for this generation of children?
In 2014, YouTube’s revenue reached about 4 billion US dollars, but this is still not much contribution to Google as a whole.
In last week’s earnings conference call, when asked about YouTube’s profitability in 2015, Google’s executives’ responses were still unclear.
However, the company pointed out that video advertisements have increased by more than 40% over last year. In addition, many top advertisers have added 60% of their advertising volume on YouTube.
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