Sony pushes 4K+HDR new TV black technology to shock CES2016

“Black technology” is defined by Baidu as a science and technology that far surpasses today’s human science and technology or knowledge, and lacks scientific basis or science that underlies current scientific evidence and violates natural principles. “Sony Dafa is good” is actually “soap powder” to eulogize, Touted Sony and attack other brands' spoofing terms are often used to describe Sony's compelling "black technology." Although this includes exaggerated components, it also precisely explains Sony's position in people's minds.

HDR shines at CES2016, and 4K+HDR boosts the quality of ordinary high-definition video to a new level, and Sony naturally does not fall behind. Sony announced three new 4K+HDR products at the CES2016 Sony conference. Sony said that it is hoped that these new products will allow users to see better than the standard HDR effect.


Sony 2016 CES

The new products released by Sony include a 75-inch XBR-X940D series, two 55- and 65-inch XBR-X930D series, and four 55, 65, 75, and 85-inch XBR-X850D series. The operating systems are Android TVs. HDR uses Sony's own Triluminos technology. The difference is that the XBR-X850D series does not use X-tended dynamic range adjustment technology.


Sony XBR-X940D Series and XBR-X930D Series

If these are literally impossible to exhibit the shock of "black technology," the ultra-thin backlight drive technology of the XBR-X930D series can be used to perform local dimming via a grid array, that is, to reduce the thickness without reducing the backlight, in combination with X- The tended dynamic range adjustment technology can display purer black and more vivid colors than existing standard HDR televisions.


Sony XBR-X940D Series and XBR-X930D Series

HDR is the future trend, but the lack of content does affect the popularity of HDR. Sony said that they are solving this problem with the Ultra application, which allows users to purchase HDR content and content streams on Sony TVs running Android TV, to some extent alleviate the problem of missing content. And the Ultra application will go online at a later time.

However, Sony did not announce the price and time-to-market of the XBR-X940D series and XBR-X930D series. The relatively low-cost XBR-X850D series will be launched later in 2016.