At the beginning of 2016, Mango TV launched the "2016 Super Girl" and the live-action artifact "Mango Live APP" in a pure version of the Internet and launched a number of live games in parallel. This shows that Mango TV continues to increase its power in variety shows and seize unique variety shows. The important position.
1 Mango TV sets up for the first time
Source: Ai Man Data Source: "2015 Tencent Entertainment White Paper"
Based on successful operating experience, 2016 Mango TV continues to develop self-made variety shows. In addition to the second quarter of the "Perfect Vacation" and "Millions of Seconds Quiz," the "Super Girl" that has just been launched at Hunan Satellite TV's New Year's Eve is the top priority of Mango TV this year. Obviously, with the super entertainment innovation gene of Hunan Radio and Television, Mango TV is a Sword and Finger phenomenon-level variety each time.
Extensive in-depth fan base and brand influence. This entertainment variety show that swept across 400 million viewers in 2005 was like a baby born with a gold key. It is self-evident that 10 years of accumulated fans' complex and brand value. This year's Hunan Satellite TV New Year’s Eve party specially invited Li Yuchun, Zhou Bichang and Zhang Zhaoying to perform together and announced the launch of “2016 Super Girl†on the spot. It was a lively and eye-catching opening. The Mengniu sour milk that won the sales revenue of 2.3 billion with the Super Girl continued to sponsor, which is enough to see the decade-old advertising appeal of the Super Girl Brand.
The Internet+ national draft show stickiness. The big IP era was nothing but the fandom of the Internet for the economy of the fans. Instead, the SMS interactive draft of the year was a more diverse and in-depth interactive experience between players and the audience. Judging from the competition, "2016 Super Girl" from the registration to the sea election, to the level of screening and promotion, to the final final PK, users throughout the participation, more able to vote for the user's good, increase the user stickiness. From the point of view of production and broadcasting, the Internet can provide long-term, multi-angle panoramic observations that enable netizens to accompany their players through the entire process of participating in “super-girlsâ€. This “bred-up†star growth experience can deepen emotions. link. The technological innovation product breaks through the number of arrows in the live broadcast and the “Perfect Vacation†and “Millions of Seconds Q&A†of the test water are different. The launch of this super girl has opened a new live interactive mode. Mango TV is in the form of network integration and “ "Technology" combined with the launch of innovative products - "Mango Live" APP. Supergirls will perform this app through the app. Users can not only watch live online, watch on-demand program content, but also participate in all aspects of the live broadcast of the program. They can directly exercise their decision-making power through voting, such as multi-camera live broadcast, barrage. More interactive forms such as chat, chat, etc. will be loaded in the app. In addition to the new Super Girl, who has doubled the number of times, Mango TV also swept the multiple ace live programs from the end of 2015 to the beginning of 2016. From the Transocean Live Carnival to the 2015-2016 Hunan Satellite TV New Year’s Concert, it became a social network. Hot focus. The high-definition streamlined exclusive live broadcast experience coupled with its luxurious line-up allowed Mango TV to extricate itself from all-out hits.
Before the Transocean Live Carnival Week, covering a number of South Korea MBC Variety Awards and the screening of the top awards of the keywords: December 29 evening Mango TV broadcast MBC Performing Arts Awards, kick off the broadcast of the Transocean Live Week, online bombs The curtain hits a popular climax; the MBC acting awards on December 30 again broke new heights online, the 2015 MBC acting awards hit the hot topic Top1; the MBC Song Festival on December 31th shocked; January 7 Americans Choice Award, January 11 Golden Globe Awards, Mango TV will also synchronize the Chinese subtitle translation for the entire broadcast.
After the December 31st, which included a half-entertainment star of the Hunan Satellite TV New Year's Concert, Mango TV had multiple live broadcasts. The online barrage interaction could control the tracking camera and create a star-chasing night. The New Year's Eve live broadcast platform-wide online peak breakthrough 10 million, the panoramic camera online peak of 6.48 million, close-up machine online peak 2.29 million.
As soon as he opened, Mango TV, which aimed at the number of arrows in the live broadcast, was clearly prepared strategically and technically. Live broadcast is the most active and most promising interactive mode of Internet video. The major video sites are gearing up. Different from LeTV, which is known for live sports events, Tencent, where sports and entertainment go hand in hand, has always been aiming to create Mango TV, the first entertainment platform on the Internet. It will surely want to advance the card in advance in the vertical field of live broadcasting, and stabilize itself in the live entertainment. One's position.
1 Mango TV sets up for the first time
In the second half of 2015, Mango TV was transformed from a “single broadcast†to a “unique†strategy, creating a unique, self-developed network, making it unique in the development of innovative and diverse online interactive experiences, starting with the “Perfect Vacation†and “Millions of Seconds Q&A†Two grades of self-made variety shows entered the top ten of the public influence index of the online self-made variety show in the third quarter. "Perfect Vacation" ranks the third place in the broadcasting volume of online variety shows for 2015 with 690 million broadcasts, and the ad delivery data ranks first among all popular home-made programs in 2015.
Source: Ai Man Data Source: "2015 Tencent Entertainment White Paper"
Based on successful operating experience, 2016 Mango TV continues to develop self-made variety shows. In addition to the second quarter of the "Perfect Vacation" and "Millions of Seconds Quiz," the "Super Girl" that has just been launched at Hunan Satellite TV's New Year's Eve is the top priority of Mango TV this year. Obviously, with the super entertainment innovation gene of Hunan Radio and Television, Mango TV is a Sword and Finger phenomenon-level variety each time.
Extensive in-depth fan base and brand influence. This entertainment variety show that swept across 400 million viewers in 2005 was like a baby born with a gold key. It is self-evident that 10 years of accumulated fans' complex and brand value. This year's Hunan Satellite TV New Year’s Eve party specially invited Li Yuchun, Zhou Bichang and Zhang Zhaoying to perform together and announced the launch of “2016 Super Girl†on the spot. It was a lively and eye-catching opening. The Mengniu sour milk that won the sales revenue of 2.3 billion with the Super Girl continued to sponsor, which is enough to see the decade-old advertising appeal of the Super Girl Brand.
The Internet+ national draft show stickiness. The big IP era was nothing but the fandom of the Internet for the economy of the fans. Instead, the SMS interactive draft of the year was a more diverse and in-depth interactive experience between players and the audience. Judging from the competition, "2016 Super Girl" from the registration to the sea election, to the level of screening and promotion, to the final final PK, users throughout the participation, more able to vote for the user's good, increase the user stickiness. From the point of view of production and broadcasting, the Internet can provide long-term, multi-angle panoramic observations that enable netizens to accompany their players through the entire process of participating in “super-girlsâ€. This “bred-up†star growth experience can deepen emotions. link. The technological innovation product breaks through the number of arrows in the live broadcast and the “Perfect Vacation†and “Millions of Seconds Q&A†of the test water are different. The launch of this super girl has opened a new live interactive mode. Mango TV is in the form of network integration and “ "Technology" combined with the launch of innovative products - "Mango Live" APP. Supergirls will perform this app through the app. Users can not only watch live online, watch on-demand program content, but also participate in all aspects of the live broadcast of the program. They can directly exercise their decision-making power through voting, such as multi-camera live broadcast, barrage. More interactive forms such as chat, chat, etc. will be loaded in the app. In addition to the new Super Girl, who has doubled the number of times, Mango TV also swept the multiple ace live programs from the end of 2015 to the beginning of 2016. From the Transocean Live Carnival to the 2015-2016 Hunan Satellite TV New Year’s Concert, it became a social network. Hot focus. The high-definition streamlined exclusive live broadcast experience coupled with its luxurious line-up allowed Mango TV to extricate itself from all-out hits.
Before the Transocean Live Carnival Week, covering a number of South Korea MBC Variety Awards and the screening of the top awards of the keywords: December 29 evening Mango TV broadcast MBC Performing Arts Awards, kick off the broadcast of the Transocean Live Week, online bombs The curtain hits a popular climax; the MBC acting awards on December 30 again broke new heights online, the 2015 MBC acting awards hit the hot topic Top1; the MBC Song Festival on December 31th shocked; January 7 Americans Choice Award, January 11 Golden Globe Awards, Mango TV will also synchronize the Chinese subtitle translation for the entire broadcast.
After the December 31st, which included a half-entertainment star of the Hunan Satellite TV New Year's Concert, Mango TV had multiple live broadcasts. The online barrage interaction could control the tracking camera and create a star-chasing night. The New Year's Eve live broadcast platform-wide online peak breakthrough 10 million, the panoramic camera online peak of 6.48 million, close-up machine online peak 2.29 million.
As soon as he opened, Mango TV, which aimed at the number of arrows in the live broadcast, was clearly prepared strategically and technically. Live broadcast is the most active and most promising interactive mode of Internet video. The major video sites are gearing up. Different from LeTV, which is known for live sports events, Tencent, where sports and entertainment go hand in hand, has always been aiming to create Mango TV, the first entertainment platform on the Internet. It will surely want to advance the card in advance in the vertical field of live broadcasting, and stabilize itself in the live entertainment. One's position.
Mango live download address: http://apps.sfcdn.org/apk/com.starcor.