The homes of foreign companies such as Real Home, Shengyuan Land, and Red Star Macalline have made the home market of Shencheng suddenly become active. Now, another foreigner is also targeting Shenyang City.
Unlike building materials supermarkets and comprehensive stores, Beijing Shilihe Lighting City, which is about to enter Tiexi District, Shenyang City, is the flagship of lighting professional stores, and this will be the first foreign lighting company in Shenyang, and its scale will also be Is the largest lighting in the Northeast
The lack of modern lighting stores in the Northeast
Although many foreign companies are targeting the Shenyang market, they are mostly comprehensive stores, and there are few professional stores. Why is Beijing Shilihe chosen to be located in Shenyang, and the volume of 90,000 square meters, Shenyang has such a large consumer demand?
The entry into Shenyang City mainly considers the lack of modern, graded and influential lighting markets in Shenyang and even the entire Northeast market, and the choice of Shenyang is also considering its potential to radiate northeast and the entire Northeast Asian market. Zhang Aizhong, chairman of Shenyang Shilihe Lighting City Shenyang Store, said that according to statistics, Shenyang's lighting sales are almost 20 billion yuan per year. In addition, the breadth of its radiation and the continuous integration of resources in the future development process, I believe that there will be future markets. Unlimited potential.
The reporter learned that Beijing Shilihe Lighting City Shenyang store is divided into two parts, A and B. It was opened at the same time. It is a professional lighting decoration integrating wholesale and retail. Currently, Block A is positioned as a home lantern and Block B is a commercial lighting. The business model of partition classification will give consumers a clear reminder when purchasing lamps, so that consumers with various levels of demand can get a one-stop comprehensive solution.
Agglomeration effect will be beneficial to the development of the industry
Such a large professional lighting store in Shenyang, I believe that the local lighting market must have an impact, then how do local companies think? How will they deal with it?
The news that Beijing Shilihe Lighting City has settled in Shencheng has long been heard, and the store has now made corresponding structural adjustments. Zheng Yuande, general manager of Xingshun Lighting City, said that the shopping mall relies on the traditional home building materials business circle. At present, the Tiexi District Government has planned the commercial street into a street of lamps and lanterns, forming a complete industrial chain with the furniture city, so I believe it will not be too big. influences.
Li Chenyang, president of New North Decorative Building Materials City, said in an interview: I personally think that there will be no impact. Compared with ceramics, flooring, furniture and other markets, Shencheng's lighting market has not yet formed a large scale and impact. Moreover, it is relatively scattered. Therefore, setting up a large-scale professional market will have an agglomeration effect, attracting consumers from surrounding cities and dealers in the downline, and also have a good influence on the development of the industry.
If you want to be bigger and stronger, you should also play a special card.
Compared with the fierce competition in the comprehensive building materials market in Shencheng, the lighting professional market seems quite calm. Taking advantage of the index, the vast Shencheng City is only a small scale for Zhangshi Lighting City, New North Lighting City, Xingshun Lighting City, North Station Lighting City and China Furniture City.
ZHU Shuwu, president of the Liaoning Provincial Furniture Association, said: For a long time, the non-standard spontaneous market has lacked the core support of the leadership, which has led to the slow development of the Shencheng lighting industry and the incomplete category. Therefore, when a large-scale, high-grade, high-quality lighting distribution center appears, it will inevitably cause certain adsorption effects on merchants and consumers, but whether it can be bigger or stronger depends mainly on whether the mall can bring some In addition to ensuring the full quality and good quality, the featured things also reflect the advantages of price and service.
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