In 2009, it was destined to be an extraordinary year for home lighting companies. Under the baptism of the financial crisis, many companies have actively adjusted their strategies, either to open source and reduce expenditures, or to find new ways to ridicule the blue ocean." Among them, some keen home lighting companies are increasingly feeling the market prospect of "whole home". Further deeper systematic product integration to meet the differentiated needs of the target market to a greater extent.
Benbang Lighting officially cut into the field of home lighting and began systematic integration projects.
As the average profit of the whole industry declines, when the market space becomes smaller and the competitive environment becomes worse, the industry enters a low-profit era. At this time, the mode of single product operation, research and production has no advantage in sales increment. The role of the systematic operation mode of the complete home products that consumers provide one-stop shopping needs is increasingly prominent. In the fierce market competition, the lighting products have gradually been given more concepts such as light and space, and gradually formed the concept of “systematization†in the industry.
Product line system integration project is vast
The integration of the product line system is not an unprovoked stacking. It is not a simple 1+1. It is possible to increase the product line, but the organic integration of each product, and form a complete system of lighting solutions from design to product.
In 2009, the home lighting company raised more of a word "systematic lighting solutions." It takes the customer's lifestyle as the core, with the style, material, design elements and functional requirements as the elements. A design main line runs through the whole space, each function and part of the product, relying on the same production platform to achieve a complete set of space lighting products. The product model, specification, power consumption and other parameters are comprehensively considered to implement a one-time solution to the customer's systemized and personalized needs for lighting.
Systematic lighting solutions put forward higher requirements for enterprises. Enterprises must design the overall structure of a certain style of space, determine a style main line, and then design the details of the products around the main line to ensure the between products. Highly connected. Of course, the premise of systematic design is to have a huge production support system, a production line with a full set of home lighting products, which can create a strong overall spatial light effect, and can ensure the internal relationship between products.
As the leader in home lighting, Op Lighting has always been committed to providing systematic lighting solutions and has made outstanding achievements. In 2009, Op Lighting Co., Ltd. officially joined hands with the World Expo and became the exhibitor of the 2010 Shanghai (China) World Expo Private Enterprise Joint Pavilion. In explaining how to provide lighting for the Expo's private enterprise pavilion, Wang Yaohai, Chairman of Op Lighting, has repeatedly emphasized systematic lighting solutions and said that both commercial lighting and home lighting are a systematic project.
Sales channels also need to be refined
In the past, the occupation and expansion of enterprises in the market was a kind of extensive and staking. Nowadays, home lighting companies have changed their marketing models to create systematic home lighting, and began to fine-tune dealer resources and terminal resources, stratify and classify customers, seize core customers, and effectively manage various resources. Configuration, effective integration and structural optimization.
In 2009, Qiaosen Lighting actively implemented the “Thousand Stores Masters Program†to build the Sensen Home Lighting Life Museum across the country, providing consumers with professional consulting and personalized indoor lighting design solutions, and through differentiated operations. Guide, differentiated cultural appeals, differentiated product styles, etc. to protect and enhance the operating profit of agents.
In addition, Qiaosen Lighting provides “six-one project†services for the distributors who join the “Thousand-Store Masters Programâ€: one opening training, one terminal promotion, one advertising support, one cost support, one-stop service, Implement the problem one day. At the same time, it also proposed the "eight management training" support with the characteristics of Qiaosen lighting: providing strong support in shop site selection, product display, atmosphere design, terminal promotion, inventory management, team management, sales management, shopping guide training. These policy support has made the Josson Lighting Living Museum model popular.
At present, the Qiaosen Home Lighting Living Museum has blossomed all over the country, and there are 300 living halls, which completed the task of developing the 2009 outlets ahead of schedule.
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Home lighting integration is intensifying
Being bigger and stronger is the development direction of the company. When the scale of the company is expanded, most of the companies will expand their products, open up new categories, and integrate related industries. Lighting companies are no exception. In 2009, Philips and Benbang International Lighting, which have obvious advantages in the field of light source, Rio Tinto's home market, while Huatai Lighting extended its product category in its own home lighting field. Haohao Lighting actively integrated its superior resources and cut into commercial lighting. The integration between categories is becoming more and more obvious.
Single product champion for internal integration
Nowadays, the single product champion is gradually diversifying. There are fewer and fewer companies producing a single product. In 2009, Huatai Lighting's optimized product portfolio, which has performed well in the field of home lighting, launched the “Green Home†crystal lamp, plus its original glass lamp, ceiling lamp, sheepskin lamp, kitchen and bathroom lamp, spotlight, mirror Headlights, wall lamps, energy-saving lamps, eye-protection table lamps, modern lamps, Yuba, electric switches and other product lines form a one-stop overall home lighting.
Home lighting companies conduct product cross-border
“Someone walked in and some people came out.†In addition to doing business, companies are also actively looking for new profit growth points. Many other lighting companies have cut into home lighting, and some home lighting companies have actively integrated high-quality resources to open up other related categories.
On June 10, 2009, Guangdong Haohao Lighting Appliance Co., Ltd. held a grand commercial lighting listing promotion meeting in Dengdu Ancient Town, proclaiming the emergence of Haohao Lighting. Xu Jianlong, Chairman and General Manager of Haohao Lighting Appliance Co., Ltd. said: "The broad market development prospects of Shangzhao products are beckoning to us. The listing of Haohao Commercial Lighting is only the beginning. Haohao Lighting will work together with people from all walks of life to do it. Big and strong."
Other categories of companies invade home lighting
In 2009, Benbang International Lighting and Philips acted in tandem, and Rio Tinto's home lighting market was extremely active. Benbang International Lighting, which has a huge production capacity, has launched a new series of new home lighting products based on the original product line of light source, engineering and electrician.
Philips, which has a strong advantage in the field of light source, pushes new home lighting products and builds a fashion lighting pavilion across the country, allowing consumers to experience the true effects of stylish home lighting and home environment. At present, Philips Fashion Lighting Museum has also been opened in China, covering China North, East China, South China, Central China, Northeast China and Northwest China.
Editor: China Lighting Network - 芷儿
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