Ex-cessivetion refers to the frequent occurrence of price wars, resource wars, and advertising wars among enterprises in an industry. In the Chinese lighting industry, the price war between the major companies has become increasingly apparent, and the competition for limited resources has never stopped.
At present, the competition among Chinese lighting industry companies is quite fierce. On the one hand, limited channels of advantage have been divided; on the other hand, new capital and new enterprises have entered the lighting industry, further exacerbating market competition. Under this circumstance, the survival pressure of lighting enterprises has greatly increased, and the phenomenon that the strongest in the industry is stronger and the weak ones are eliminated is more obvious. The phenomenon that enterprises can compete for increasingly diminishing resources and continuous entry of external capital indicates:
First, the pressure on the survival of enterprises has increased
Since the beginning of 2009, the dealer conferences of major lighting companies have not stopped. This year's dealer conference is not only a large number, but also has a high frequency of launching, and the company has taken the initiative to let go of its squad and conducts roving meetings in various regions of the country. On the surface, this is the company's initiative to approach the market and win over dealers everywhere. In fact, companies are doing this as a last resort. After years of rapid growth, due to the macroeconomic impact, the Chinese lighting industry in 2009 has been in a state of low growth. When major companies are investing in industrial parks and production lines in good years, they are now paying off their accounts. In some mass media, we also continue to see news such as “200 million lighting financing for daily operating expenses†and “Guangzhen lighting company actively selling 40% equityâ€. Therefore, under the pressure of survival and development, major companies have to actively explore the market, and it is not surprising that large and small dealer meetings are naturally held.
Second, the advantages of resources are increasingly concentrated
However, with the improvement of the internal management of well-known brands and the regulation of market operations, the “wall corner†is no longer so easy to “digâ€, and high-quality resources are no longer so easy to find. In other words, the quality resources of China's lighting industry are scarce, and gradually become strange goods. At this time, it is worth pondering whether the company continues to dig the corners or cultivate its own team.
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Brightenlux Electric Appliance Co., Ltd , http://www.nb-flashlight.com