As we all know, dealers directly purchase goods from the factory is definitely cheaper than the purchase from the middle of the wholesaler, because the link of the middle wholesaler is reduced, and the profit of this link is still quite a lot, generally around 10%. Since logistics is so developed and the price difference is so much, why do most second- and third-level lighting dealers still choose to purchase goods in the Zouqu market?
Recently, the author interviewed Mr. Xu Guangbai, executive vice president of Changzhou Lighting Association, on this topic. He told reporters about the five advantages of the lighting market in Zouqu.
First, the variety of procurement is convenient
From the manufacturers in Guangdong and other places, it is not that you want the goods manufacturers to supply them immediately. Most manufacturers do not make inventory, but produce according to customer orders. Due to the lack of control over the market, dealers generally have a small amount of purchases. In the case of small inventory, the time required for shipment is relatively urgent.
Changzhou Zouqu and Guangdong and other places are the two largest logistics distribution centers in the country, with the closest contact and the most developed lighting logistics. Even so, it takes at least a week from the time the order is placed to the arrival of the goods. The arrival time in other places can be imagined. In this case, even if you buy directly from the factory to get a lower purchase price, it is not worth the loss. Purchased from the Zouqu market, the variety is complete, the logistics is convenient, and the time can be fully guaranteed.
Second, spare parts replenishment in a timely manner
The luminaire is a very easy to break product. The lack of a very small accessory will affect the sales of the whole lamp. The speed of the accessory is directly related to the dealer's profit generation.
From the manufacturers in Guangdong and other places to Changzhou, the speed of arrival is generally more than six days, far less convenient than the wholesalers in the hands of accessories. The Zouqu market radiates to the East China region. There are logistics lines all over the country. The supply is basically only one day. Even in areas where logistics such as Anhui is not very developed, it will take up to two days, and the manufacturers will rarely specialize in a small accessory. Delivery, generally wait until the next time you purchase, mixed with bulk goods, then the terminal dealers spare time is no doubt longer, the impact on sales and service is great. The lighting market in Zouqu District is different. The requirements for the accessories can be basically provided, and will not affect the after-sales service of the dealers.
Third, save the cost and reduce costs
The style of lighting products is changing with each passing day. Changzhou wholesalers go to other places to see the lights once a month, and more often two or three times. The cost of going once is as little as three or five thousand yuan, and more than ten thousand yuan. Moreover, for wholesalers, it is generally difficult for the dealers to receive the goods and arrange accommodations for the manufacturers. However, it is difficult for the dealers to have such treatment because of the small amount of purchase.
The wholesaler has a large amount of one-time purchase, and the travel expenses are only negligible for a few points. However, for the dealers, it has been lost to more than a dozen points of profits once, which is obviously uneconomical. The purchase of goods from the Zouqu market can reduce travel expenses and reduce operating costs.
Fourth, the pressure warehouse is less risky. If the dealer directly purchases goods from Guangdong and other places, it is unimaginable not to prepare hundreds of thousands of yuan of inventory. Otherwise, if the business comes, you have to temporarily ship the goods from the factory. Your competitors are profitable. But the risks and risks of stocking bulk goods are imaginable.
In contrast, dealers who purchase goods from the Zouqu lighting wholesaler are very relaxed, and the capital turnover is more flexible. In the case of a big business, just give the wholesaler a call, and arrive on the same day, but it is only two days late. And as a dealer, the flexible distribution strategy is the key to its profitability. It is short, flat and fast, and it does not need to take a lot of money to take risks. If you purchase goods from the Zouqu market, because of the fast turnover, there is no need to backlog a lot of inventory, basically no business risks.
V. Joint development with the brand
Excellent lighting products manufacturers that can count on the industry, without exception, have their own perfect sales system. For these manufacturers, the strict protection of the interests of transit wholesalers is a consistent policy, and the behavior of stockpiling is regarded as a contempt for disrupting the destructive behavior of business policies. Not to mention that it is impossible for terminal distributors to open up wholesalers to purchase goods from manufacturers. Even if they enter, the price may not only have no advantage, but it will be more expensive.
After analyzing the above five advantages of the Zouqu market, Xu Guangbai said that dealers can make full use of the various advantages of the Zouqu market, cooperate with wholesalers, and do a good job of end-customer services, mutual benefit and common development.
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