From the birth of the first black and white television in China in 1958, the development of television has gone from black and white to color, from heavy to thin, from small screen to large screen. Today, TV has become a smart TV that integrates information, audio and video entertainment, educational games, shopping and social functions. How does the development of smart TVs activate the "living room economy" in the Internet era? According to the forecast of Analysys International, in 2018, as users’ willingness to pay for content, applications, and services surrounding smart TVs increases, advertisers increasingly recognize the commercial value of smart TV platforms, and the market size of China's living room economy will reach RMB 230 billion.
With the advent of the smart era, the focus of major TV companies is on the smart TV portal traffic. Indeed, under the new Internet economy, the user base is the most valuable, which is already a consensus. With an attitude of positively embracing the Internet and forward-looking thinking, Skyworth is one of the leading players in the development of television intelligentization in the industry. As of May 31, 2017, Skyworth's number of active users of smart TVs in the Chinese market reached 23 million, a huge number of users. , Providing a strong momentum for Skyworth's Internet business income. Skyworth not only continued to develop smart terminal hardware, but also continued to expand its smart TV business in recent years. It also received Tencent shares. Last year, revenue from smart TV business increased by a significant 20% to HK$166 million.
In order to fully embrace the Internet, Skyworth continues to upgrade its smart TV capabilities and content resources. In August 2016, Skyworth and GOME, Mango TV reached a strategic cooperation to jointly develop the Internet TV business, and continued to advance the “Internet TV content customization eraâ€; subsequently in September of the same year, Skyworth and iQiyi jointly launched a capital to VIP. In-depth cooperation in various aspects such as member services, through the Galaxy Internet TV integrated broadcast control platform, greatly promote the living room entertainment experience, and open a new stage of living room entertainment from content to service personalization. In June 2017, Skyworth Digital's network technology developer, which is mainly engaged in the smart TV business, won a 300 million stake in Tencent and will deepen its business cooperation in film and television content. Skyworth continues to obtain high-value users with high-quality content and services through the layout of content resources, and continues to achieve sustainable income growth through follow-up operations.
As a smart home eco-entry portal, Smart TVs provide terminals for home users' entertainment and life services. The profit model has shifted from the traditional single hardware model and content model to the multi-dimensional cross-economy integration model of advertising, content, services, and data. Mr. Liu Yuzhi said: “The growth of smart TV business is mainly due to the increase in the number of end users, the gradual maturity of the mainland smart TV business model, the formation of user spending habits, and more advertisers willing to put advertising. Target 2017/18 Smart TV business turnover can be It will reach 300 million Hong Kong dollars, which will be another major growth driver for Skyworth."
The living room economy in the future has enormous potential for development. In recent years, competition in the Internet brands has become fierce. Skyworth has embraced opportunities for industrial upgrading and consumption upgrading in a way that combines technological innovation and model innovation. It actively explores the living room economy and finds opportunities for the industry. New development opportunities.
Portable Mobile Power,Lithium Battery Tester,Rechargeable Portable Lantern,Fast Charging Ups Power
Sichuan Liwang New Energy Technology Co. , https://www.myliwang.com