"Home Appliances to the Countryside Promotion Month Activities" Set off a Climax of Rural Home Appliance Sales

The reporter learned from the Tianjin Municipal Commission of Commerce that in the past June, the city launched the “Home Appliances to the Countryside Promotion Month” (hereinafter referred to as the “promotion month”), which further promoted rural household appliances by widely promoting home appliances to the countryside and the new Huimin policy. The climax of product sales has effectively allowed farmers to enjoy the state financial subsidy policy. During the “Promotion Month” period in June, the city sold a total of 39,600 sets of products to the countryside, with sales of 106 million yuan, a year-on-year increase of 202.86%. The effect was very clear. As of July 8, the city has sold a total of 832,700 home appliances to the countryside, with sales of 1.895 billion yuan, and has subsidized 609,300 units, with a subsidy of 166 million yuan.

According to the relevant person in charge of the Municipal Commission of Commerce, this year is the last year of the implementation period of home appliances to the countryside policy, and it is also a year for all successful home appliance companies to seize the opportunity. In order to widely publicize the home-to-country Huimin policy, the climax of sales of home appliances was further promoted, and the farmers were effectively allowed to enjoy the state financial subsidy policy to truly improve the quality of life of rural residents in the city. The Municipal Commission of Commerce organized and carried out the activities within the city in June. "Home Appliances to the Countryside Promotion Month" activity. In accordance with the requirements of the “Home Appliances to the Countryside Promotion Month” campaign, all agriculture-related districts and counties carefully formulated the “Promotion Month” campaign program, carried out multi-channel marketing campaigns, solved hot issues that the people were concerned about, actively carried out subsidy redemption service activities, and further improved consultation. The complaint service mechanism promoted the smooth development of the "Home Appliances to the Countryside Promotion Month" campaign and achieved remarkable results.

In addition to publicity, service and other factors, the "promotion month" welcomed by the majority of farmers there are the following main reasons: First, due to the end of the appliance replacement policy, the majority of farmers when buying and replacing home appliances turned to buy home appliances to the countryside; second is The products and styles of the countryside products are continuously updated, conforming to the needs of rural life and welcomed by the peasants. Third, when many sales companies carry out promotional activities, they are further discounted on the basis of state subsidies, so that farmers receive real benefits; The construction of new cities and towns continued to accelerate, and the level of rural consumption continued to escalate, which further accelerated the upgrading of rural household appliances.