In August 2016, ZTE officially released the M-ICT 2.0 White Paper, establishing five strategic directions for the company: Virtual Virtuality, Open Openness, Intelligent Intelligence, Cloudification Cloudification, and Internet of Things (Overview VOICE). He also stated that on September 22 he revealed his new strategy for smart homes.
This morning, ZTE officially announced its smart home strategy in Beijing. At the same time , it also planned the smart home market goal, that is, by 2020, it will integrate and incubate more than 10 new smart home single product explosion models, and the number of online users will exceed 10 million. The overall valuation is 10 billion yuan.
This is the first time since ZTE entered the smart home field in 2014, ZTE has clearly proposed a smart home strategy, officially released the overall strategy based on “single product, open, and integrated†smart home, built a smart home ecosystem, and shared the ZTE's Technologies, products, brands, channels, smart cities and other areas of resources, promote the landing and popularization of smart home products and services.
ZTE Smart Home Operations Director Tian Bo summed up the three major pain points in the field of smart home products: poor product experience, lack of interoperability standards, and difficult service delivery:
Single product: Focusing on the product experience, the keynote of incremental innovation, we will focus on creating three major products, namely routers, video cameras, and intelligent door locks. We will directly target end users and operate in depth.
Open: based on the individual product accumulation of users and industry influence, attract developers and eco-chain partners to jointly build a smart home ecosystem, form a complete solution, service operators and real estate partners.
Integration: Incubate more potential eco-chain partners through investment and incubation. In order to complete the single product to open, open to integration, and then to a single product closed loop.
At the meeting, ZTE officially released two strategic new products:
Smart Internet of Things routers and smart door locks.
Among them, the smart IoT router adopts the latest 802.11AC standard, and the dual-band concurrent wireless rate can reach 1200Mbps. The router will also support the 802.15.4 Zigbee protocol and be equipped with a separate antenna to ensure that IoT devices can achieve excellent signal coverage. It is reported that the router's new pre-sale price of only 169 yuan, is expected to be listed at the end of this year, the new product is divided into 1999 yuan enjoy the version and 2999 yuan enjoy the version, is expected to start on the 1st of November crowdfunding.
The smart life must be universally popularized, and it is necessary to integrate upstream and downstream industrial chain companies, such as chip manufacturers, module manufacturers, system manufacturers, terminal manufacturers, and various service providers, including ZTE. Smart homes still have a long way to go.
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