In the past two years, the LED chip companies under the capital feast have made people look a little foggy. It seems that they are in the eve of the industry's upcoming outbreak, and all the brokers have been supporting the LED lighting industry and related enterprises. All kinds of exhibitions connected to it are also springing up like mushrooms, and all the places are coming and going.
However, as far as the current situation is concerned, the domestic LED industry still has many flaws that are difficult to overcome in the short-term. The shadow behind the large-scale expansion, the lack of policy implementation and the heavy reliance on imports for key equipment have made this ambitious emerging industry face. Many problems. When these companies turn from concept stocks to performance, who is the rhythm of the LED lighting market? ! I am afraid that it is in line with the expectations of investors to be able to deliver good results.
On the 2011 China LED Fair with the theme of “Green Lighting Green Worldâ€, we visited a LED chip company in Guangzhou: Jingke Electronics, clear market control and clear thinking, let us take a step on this The industry with a very high performance like a wheel has a little more understanding...
"Intelligence" Jingke: Clustering creates value-added
There is a saying that the scale produces qualitative changes, and clusters create value-added. We know that in this industry, even in the upstream core epitaxial wafer and chip manufacturing fields, not all companies can enjoy high profits. There are many reasons for this. Jingke knows the truth and cooperates with the large-scale production of Jingyuan. On the other hand, the professional and scientific personnel of the universities in the three sides of the Taiwan Strait cooperate to create the "intelligence" crystal in this high-tech-led industry. Sections, not "manufacturing" Jingke, are their strategy.
As a booming high-tech energy-saving industry, China has officially launched the “National Semiconductor Lighting Project†since June 2003. The LED industry has rushed at an annual rate of more than 20%, but patents, costs and standards have become the LED industry in China. The three shortcomings have only caused a wave of patent litigation, and this kind of great leap forward has caused the decision-makers of Jingke to attach great importance and prudently respond.
At present, Jingke's main products are divided into two major categories: chips and light sources. In the field of chips, mainly for flip-chip welding of high-power LED chips and chip integration modules and light sources. In the field of light source, the main products are mainly 3520, 5730, 3528 and so on. These products of Jingke have the advantages of high current resistance, low voltage, high antistatic ability, high light efficiency and easy integration due to their flip chip bonding technology. In addition to Philips Lumileds, these products are rarely involved in other countries. Jingke has invested a lot of money and manpower to develop this technology. It has mastered the high-power high-brightness flip-chip LED chip manufacturing technology and integrated 8-inch silicon integrated circuit technology. Four high-power LED chips and light source technology, wafer-level white light high-power LED light source technology without gold wire package, high-power LED module light source and white light-sealing technology, and four international leading core technologies, as early as 2003, The United States and China have applied for a number of core patents for flip-chip bonding technology and are authorized.
The only constant in this industry is that technology updates are too fast, and there is no life without innovation. For its unremitting efforts, Jingke R&D team has won many technical innovation awards. For them, innovation is the driving force.
"Intelligence" Jingke: Strategy wins the market
For domestic lighting companies with large and small tens of thousands of homes, LED lighting seems to have a bright future. However, this is often the case – the final victory is not a way of knowing the technology, but a successful follower of the business model.
In 2010, Jingke achieved a unique market strategy of achieving sales of 100 million yuan, which also gave us a deeper understanding of this.
With China's overall economic volume and China's domestic demand market growth, China's weight in the international market is becoming more and more important. In the mainland LED market, for a new technology, how to cultivate the market is the most important. The market positioning of Jingke's products and brands is high-end and high-end, and the customer base must also be “door-to-doorâ€. Although most LED companies in the mainland are mainly engaged in the terminal market, they are uneven, and many of them do not have the technology and strength to use Jinko LED products (even if they are used, they cannot maximize the performance of the products). To this end, Jinko has adopted the "80/20 rule" sales strategy, set up different sales teams for different customers, but at the same time mainly focus on sales of large customers, looking for 20% of the large customer base resources to get them 80 % economic benefit.
Corresponding to the enthusiasm of domestic lighting companies, the LED lighting multinational giants are moving. According to statistics, from 2010 to 2012, the annual LED-related investment will reach 3.5 billion US dollars, which also indicates that China's LED supply chain will pose a threat to global industry after 2015. Competition is fierce, Chinese companies have long been aware of the changes in China's manufacturing, and Jingke is no exception. "Intelligence" is a question that Jingke will think every step of the way. "Intelligence" is also step by step. "The future of Jingke...
However, as far as the current situation is concerned, the domestic LED industry still has many flaws that are difficult to overcome in the short-term. The shadow behind the large-scale expansion, the lack of policy implementation and the heavy reliance on imports for key equipment have made this ambitious emerging industry face. Many problems. When these companies turn from concept stocks to performance, who is the rhythm of the LED lighting market? ! I am afraid that it is in line with the expectations of investors to be able to deliver good results.
On the 2011 China LED Fair with the theme of “Green Lighting Green Worldâ€, we visited a LED chip company in Guangzhou: Jingke Electronics, clear market control and clear thinking, let us take a step on this The industry with a very high performance like a wheel has a little more understanding...
"Intelligence" Jingke: Clustering creates value-added
There is a saying that the scale produces qualitative changes, and clusters create value-added. We know that in this industry, even in the upstream core epitaxial wafer and chip manufacturing fields, not all companies can enjoy high profits. There are many reasons for this. Jingke knows the truth and cooperates with the large-scale production of Jingyuan. On the other hand, the professional and scientific personnel of the universities in the three sides of the Taiwan Strait cooperate to create the "intelligence" crystal in this high-tech-led industry. Sections, not "manufacturing" Jingke, are their strategy.
Jingke LED light source 
Jingke high voltage LED chip
As a booming high-tech energy-saving industry, China has officially launched the “National Semiconductor Lighting Project†since June 2003. The LED industry has rushed at an annual rate of more than 20%, but patents, costs and standards have become the LED industry in China. The three shortcomings have only caused a wave of patent litigation, and this kind of great leap forward has caused the decision-makers of Jingke to attach great importance and prudently respond.
At present, Jingke's main products are divided into two major categories: chips and light sources. In the field of chips, mainly for flip-chip welding of high-power LED chips and chip integration modules and light sources. In the field of light source, the main products are mainly 3520, 5730, 3528 and so on. These products of Jingke have the advantages of high current resistance, low voltage, high antistatic ability, high light efficiency and easy integration due to their flip chip bonding technology. In addition to Philips Lumileds, these products are rarely involved in other countries. Jingke has invested a lot of money and manpower to develop this technology. It has mastered the high-power high-brightness flip-chip LED chip manufacturing technology and integrated 8-inch silicon integrated circuit technology. Four high-power LED chips and light source technology, wafer-level white light high-power LED light source technology without gold wire package, high-power LED module light source and white light-sealing technology, and four international leading core technologies, as early as 2003, The United States and China have applied for a number of core patents for flip-chip bonding technology and are authorized.
The only constant in this industry is that technology updates are too fast, and there is no life without innovation. For its unremitting efforts, Jingke R&D team has won many technical innovation awards. For them, innovation is the driving force.
"Intelligence" Jingke: Strategy wins the market
For domestic lighting companies with large and small tens of thousands of homes, LED lighting seems to have a bright future. However, this is often the case – the final victory is not a way of knowing the technology, but a successful follower of the business model.
In 2010, Jingke achieved a unique market strategy of achieving sales of 100 million yuan, which also gave us a deeper understanding of this.
With China's overall economic volume and China's domestic demand market growth, China's weight in the international market is becoming more and more important. In the mainland LED market, for a new technology, how to cultivate the market is the most important. The market positioning of Jingke's products and brands is high-end and high-end, and the customer base must also be “door-to-doorâ€. Although most LED companies in the mainland are mainly engaged in the terminal market, they are uneven, and many of them do not have the technology and strength to use Jinko LED products (even if they are used, they cannot maximize the performance of the products). To this end, Jinko has adopted the "80/20 rule" sales strategy, set up different sales teams for different customers, but at the same time mainly focus on sales of large customers, looking for 20% of the large customer base resources to get them 80 % economic benefit.
Corresponding to the enthusiasm of domestic lighting companies, the LED lighting multinational giants are moving. According to statistics, from 2010 to 2012, the annual LED-related investment will reach 3.5 billion US dollars, which also indicates that China's LED supply chain will pose a threat to global industry after 2015. Competition is fierce, Chinese companies have long been aware of the changes in China's manufacturing, and Jingke is no exception. "Intelligence" is a question that Jingke will think every step of the way. "Intelligence" is also step by step. "The future of Jingke...
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