In 2006, NVC took the title of the industry leader with 1.5 billion sales revenue, and its behind-the-scenes director Wu Changjiang became a "black horse" in China's lighting industry.
On August 1, Guangdong Huizhou NVC Optoelectronics Technology Co., Ltd., which was headed by Wu Changjiang, and the US General Electric (GE) Consumer and Industrial Products Group officially signed a strategic cooperation agreement in Shanghai. GE handed over the distributorship of light source and electrical products in China to Wu Changjiang and his NVC. Wu Changjiang, who is known for creating the "Mr. speed", has once again received attention.
At the end of August, Beijing Jingxi Hotel, Wu Changjiang with a white shirt appeared in front of the reporter of New Finance. The reporter asked him to say a few words first. Wu Changjiang indulged for a while, like a nervous student, for a long time, did not say anything. Wu Changjiang, who has been working hard all the time, seems to be less comfortable with becoming the focus of the media. The reporter went straight to ask questions, and the topic gradually began to expand. Wu Changjiang gradually became excited and talked about his business with the "light sea".
10,000 yuan to build lamps
Wu Changjiang was born in the rural area of ​​Tongliang, Chongqing. In 1988, Wu Changjiang was assigned to Hanzhong Airlines after graduating from Northwestern Polytechnical University and won an iron rice bowl. Soon, he chose to resign and went to Shenzhen to go to the sea. In order to solve the livelihood problem, we must find a job. After many twists and turns, Wu Changjiang went to a factory to be a guard. With a bachelor's degree, he can only be a guard. At this time, Wu Changjiang can only be dejected.
However, there is a "machine" when there is a "risk." A few months after the security guard, he came to work in a lighting factory in Panyu. At that time, he would never have thought that it would become the starting point for his future creation of a local lighting empire. In the lighting factory, he started from the lowest level of mechanics and design, and later managed. One day, Wu Changjiang came to the boss's office and told the boss to resign and set up his own factory because he felt that he was ready.
At the beginning of 1994, Wu Changjiang came to Huizhou to start a business. At that time, he had only 10,000 yuan. In desperation, he also found five shareholders and jointly raised 100,000 yuan to set up Huizhou Minghui Electric Company. Small businesses are easy to open and difficult to do.
Wu Changjiang ventured to take over the first single business, which is an order that seems impossible to complete. A Hong Kong businessman wants 20,000 transformers and requires delivery within two weeks. It takes a month to open the mold, but Wu Changjiang still did not hesitate to pick up the order. In order to deliver on time, more than 10 people took the lights and night battles. It took only one week to draw and open the mold, and finally delivered them satisfactorily. In this year, each of the six shareholders received 380,000 yuan.
Minghui Company is a training practice for Wu Changjiang. A year later, it was acquired by a Hong Kong company, and Wu Changjiang completed the initial accumulation.
In 1998, Wu Changjiang and two Chongqing middle school students set up the NVC Industrial Company with a registered capital of 1 million yuan, starting with the OEM. At this time, international lighting giants such as Philips, Panasonic and Osram have already entered and begun to fully deploy China. Although the market capacity is as large as more than 100 billion, but what can be a small company like NVC?
Wu Changjiang is very clear-headed: relying on OEM, the company does not do much; to survive, only establish its own brand.
After the establishment of the company, Wu Changjiang established a large brand in the company's field to “create a world brand and compete for the industry firstâ€. A newly established small company shouted such a slogan, and at that time it was tantamount to idiots and dreams.
Brand and channel
Many people's evaluation of Wu Changjiang is a word "mad." In this regard, Wu Changjiang does not mind. He said, "In the first year, I said that I have to do tens of millions. No one believes, but I realized it." "Set goals first, then analyze them." This is Wu Changjiang's evaluation of his own style of work.
In seven years, NVC sales increased by 30 times. Wu Changjiang’s goal for the first year is 30 million, and the next year will be doubled and 60 million will be realized. Subsequently, he proposed the "Billions of goals." In the humble industry of the lighting industry, what made the NVC speed? Behind the "madman" Wu Changjiang, what are the little-known stories?
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