For a long time, Shanghai lighting companies have given the impression that the brand is booming in the local regional market. However, after expanding the domestic market in other regions, they have encountered different embarrassing situations. What is the cause? How do Shanghai lighting companies blossom in the domestic market and the results?
Corporate perspectives break through regional restrictions are inevitable
Li Feng, Chairman of Shanghai Baodi Electric Co., Ltd.
This is not only a phenomenon that only Shanghai enterprises have. It is precisely a common image in the field of energy-saving lamps. Personally, for the light source products that are widely used at present, the phenomenon that leads to this phenomenon is mainly due to the following reasons:
1. Product market price transparency is high, and market prices cannot bear the added cost of long-distance trafficking;
2, production costs are getting higher and higher, profits are getting lower and lower, manufacturers are unable to do national brand promotion or incapable of doing nationwide channel construction;
3. Due to the low production threshold, the relevant market access system has not been established, resulting in production confusion and market confusion;
4, consumer brand awareness is not enough, resulting in a poor market for inferior products, a serious impact on the market of regular manufacturers;
5. Shanghai's special geographical environment has led Shanghai enterprises to accept more foreign business culture, but the so-called advanced business philosophy is not acclimatized when entering other domestic markets.
With the constant regulation of the industry, it is inevitable that the product will break through regional restrictions. As far as the current market situation is concerned, there are already many energy-saving lamp companies in the nationwide layout. It is not far from the day when Shanghai enterprises are fully blossoming in the national market.
Going back against the water
Tang Xuefen, Marketing Director, Shanghai Huchen Lighting Manufacturing Co., Ltd.
It is an indisputable fact that the competition in the lighting industry will become increasingly fierce. Facing the ever-changing market, strong hands are like Lin, how to survive and stand on the ground, how to develop and grow in others' bases, and share a slice of it. It is the leader of local enterprises in Shanghai. Issues to consider.
The so-called "worry and blessings, the blessings and sorrows of the blessings." Occupy a unique geographical advantage, Shanghai local enterprises can be described as a blessing. Shanghai was originally a big market, and it was also a battleground for the military. Local companies in Shanghai benefit from the huge digestibility of the Shanghai market. Many products can basically satisfy their production without selling to the outside world. This also fosters the inertia of Shanghai enterprises, dispelling the enthusiasm of the battle and the belief of winning. .
In addition, "Shanghai Production" itself is a golden signboard. In the planned economy period, when it comes to the quality of Shanghai products, it is the thumbs of the people all over the country. Shanghai products give the people of the country enough trust. However, in recent years, factors such as rising labor costs have weakened the advantages of “Shanghai production.†It will take a long time for Shanghai companies to improve their competitiveness and explore new selling points.
Last but not least, Shanghai's local lighting companies mostly have a long history and a relatively deep corporate culture. Most companies are more divisive and low-key, and they can do their own well and earnestly explore their potential. It will work hard on internal strength and ignore the external propaganda. In today's society, in the information age, whoever gets the information first reaches the customer, whoever has the opportunity to win the first impression of the customer's preconception.
As a member of Shanghai's local lighting company, our Shanghai-Chen company is also plagued by this problem. A friend in the industry has reluctantly told me this sentence: "Don't go out, wait for death; go out and find death." Jokes, to a certain extent, also represent the dilemma of Shanghai's local lighting companies. Of course, the prospects are not really so pessimistic. However, it is still a very long process to effectively solve the current problems of enterprises. Shanghai enterprises must abandon the idea of ​​"shou", go against the water, go back if they don't advance, go out, and the sky is in front. To be willing to invest, to be lonely, to win the final victory.
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