GE started its business in China as early as 1906. After the Chinese market opened to the outside world, it returned to China in 1979. But until its CEO Jack Welch visited China in 1992, GE really began to China. As a key city, so far, GE's infrastructure, industry, medical, business finance, consumer finance, NBC Universal and other six industrial sectors have all entered China, with a total investment of more than 1.5 billion US dollars in China. In 2006, GE's sales revenue in China reached US$5.4 billion.
On the afternoon of June 8, Darryl Wilson, president and CEO of GE Consumer & Industrial Products Group, was interviewed by reporters. In GE, which is known worldwide for leadership talent development, Dai Weisheng’s leadership has been recognized by the headquarters. Dai Weisheng pointed out that GE's business scope covers consumer and industrial products, GEFanuc automation, inspection technology, plastics, security, sensing and measurement, and high-tech materials. In 2006, global sales revenue was $33.5 billion. Among them, the Consumer and Industrial Products Group is dedicated to power distribution and control, high-end home appliances and a variety of lighting products and lighting control systems. In 2005, global sales exceeded $14 billion, with 75,000 employees in 150 countries and regions. The department he is in charge is very important to GE's global layout, and we can use him to learn more about GE's huge multinational company.
Developing products for western China
Winning Weekly: Pang Deming, Chairman and CEO of GE Northeast Asia, revealed in an interview with Fortune (Chinese version) that the first thing after his appointment was to study how China's 11th Five-Year Plan can be combined with GE's strategy. Get up, so GE will focus on the western part of China in the future, such as Wuhan and Chongqing. Please tell us about the implementation of GE Consumer & Industrial Products Group in this regard.
Dai Weisheng: First, increase personnel input, including sales staff and office construction in the west. Second, in terms of new product development, what is needed in the West, and what we will develop. GE (China) has any plans, we will have corresponding plans and strategies to cooperate. As for the "Eleventh Five-Year Plan", we have more things to do.
Win Weekly: What do you think about the potential of the Chinese market?
Dai Weisheng: China is a very important market in the Asia Pacific region, occupying the most important share. We will fully consider the allocation of resources as a key market to increase investment in China, including personnel and product development. In different industries, we will accelerate development according to industry guidance policies, including tunnels, Beijing Olympics, Guangzhou Asian Games, Shanghai World Expo, Hong Kong and so on.
Win Weekly: How is GE's sales in the Chinese market?
Dai Weisheng: Regarding the sales situation in China, the indicator we generally emphasize is the speed of development. Our growth rate in China in 2006 was double-digit and has been growing for several years. We believe that the Chinese market will continue to grow rapidly.
Win Weekly: Can you specifically disclose the market share of GE Industries in China?
Dai Weisheng: This ratio is about 30%.
Continue to develop Olympic business opportunities
Win Weekly: The Beijing Olympic Games will create huge business opportunities. Only the demand for lighting products brought by the Olympic stadiums will have an order of about 500 million yuan. How will GE grasp this opportunity? What sales target will be achieved?
Dai Weisheng: To discuss this issue, we must first understand the GE culture, that is, we must have a goal in doing things. Regarding the business opportunities of the Beijing Olympics, the industries involved include security, lighting, industrial systems, etc. Each industry has different goals. We are working towards achieving a sales target of $700 million to $800 million. It is difficult to answer specific figures for this question. As long as Chinese customers have demand, we will bring the products and technologies that customers need to China. We are always committed to bringing the most advanced technologies and products to China. We will continue to develop business opportunities in the Olympics, as well as business opportunities in the Guangzhou Asian Games, Shanghai World Expo, and Hong Kong.
Provide a total solution
Win Weekly: GE Lighting is one of the important departments under your jurisdiction. What do you think of this area?
Dai Weisheng: Lighting accounts for one-third of GE's sales. Lighting is a very important part of GE and hopes to have more development opportunities in China. Lighting represents a product inherited from GE's product innovation, starting with Edison's invention of the world's first light bulb. We will continue to invest and develop in China. I believe everyone can see this. GE's personnel in the lighting field will continue to increase in the next few years, and we will increase our efforts in new product promotion and R&D.
Win Weekly: You have come to participate in the "2007 Guangzhou International Lighting Exhibition", what new experience?
Dai Weisheng: This year's exhibition is even bigger. I have seen many old friends this year and I hope to see you next year. At the GE booth this year, our way of exhibiting changed. In the past, our booth was based on product lines, and now it is based on overall solutions. In addition to the “Espresso†showroom, GE is focusing more on customer needs this year, providing a total solution by industry. The future development trend is to integrate industrial systems with a total solution.
Win Weekly: Please describe your current work focus.
Dai Weisheng: GE has been committed to the research and development of energy-saving technologies and products. Energy conservation is an eternal topic. Energy conservation and environmental protection are important. Of course, other aspects are also important. We will pay attention to customer needs and launch a total solution to help customers solve problems.
I face the same challenge with Lenovo.
Win Weekly: When I interviewed Hao Ruiqiang, CEO of Siemens (China) last year, he shared the experience of “Siemens Integrationâ€. In recent years, you have been talking about "ONEGE". How is this implemented? How do you build your own product line management architecture while sharing resources with various business groups?
Dai Weisheng: “ONEGE†is what we have been doing. It depends on customer needs. For example, in the Olympics, customers may have various needs in terms of packaging, security, water treatment, lighting, etc. We will design specific product combinations for these needs.
Win Weekly: I want to ask an interesting question that you can discuss as a business school case. Lenovo, which is internationalizing, has three kinds of corporate cultures, including the corporate culture of Chinese companies, IBM and Dell. Suppose you are the CEO of Lenovo. What method would you use to balance and integrate several different corporate cultures in the same large enterprise?
Dai Weisheng: I don't know the specifics of Lenovo. I can't talk too much. However, we are also facing the same problem. There are also different corporate cultures within GE. For the Consumer and Industrial Products Group, there are different industries, including home appliances, lighting, and industrial equipment systems, as well as different cultures. So we and Lenovo are facing the same problem. This is also a challenge for GE.
Dai Weisheng
President and CEO of GE Consumer & Industrial Products Asia Pacific. In 2004, after the merger of GE Consumer Products Group and Industrial Systems Group, he served as Europe's Chief Commercial Director of the Consumer and Industrial Products Group. Previously, he was president and CEO of the European Consumer Products Group. Dai Weisheng has served as the global general manager of the special light source/lights department, the global digital leadership/black belt supervisor, the global general manager of the fluorescent department and the product management and marketing manager of the UK, Hungary and the United States. He received a bachelor's degree in business administration from Baldwin Wallace College in Ohio in 1985 and an MBA from Indiana University in 1992.
“Nice to meet you.†Dai Weisheng took the reporter’s hand and gave a very hearty laugh. In the following conversation, I found that compared with interviews with other multinational executives, Dai Weisheng was the most Easy once. Nearly an hour of interviews have always accompanied his signature laughter.
During the interview, the reporter saw a little bloodshot in the eyes of Dai Weisheng, which is the result of long-term, high-intensity work. It is said that Dai Weisheng, a senior manager of a multinational company, often has to communicate closely with employees in various time zones, such as New York, Hungary, and Shanghai. Sometimes, at night, he is still communicating with colleagues in other countries (because of the 12-hour time difference, the other party In the working state during the day, at 8 o'clock the next morning, he had to appear in the office on time, and he had a meeting with employees in Shanghai. With such a busy roller-type work, he still has a strong body and a strong work enthusiasm. Therefore, the reporter would like to know how he balances work and life.
Indeed, Dai Weisheng has a set of methods for decompressing himself and balancing work pressure. In fact, it is also very simple. He likes sports. His tall body and long-term exercise have accumulated good physical fitness. The body is revolutionary. Capital, this statement is the most appropriate for him. “When I was a teenager, I was discovered by a local tennis player and began to receive funding training. I dreamed of becoming a professional tennis player. In the end, my love for other sports beat tennis, and I started to like other sports.†Dai Weisheng The wife and the children are all in Shanghai, and he is also very concerned about setting aside time for his family. “Family is always my top priority. I will set aside time to pay attention to my family and those who are important to me. We all like sports, so we will watch tennis, swimming, basketball, football and other sports together. I will also participate in these sports myself."
Dai Weisheng is also good at using the time on the plane. After all, he often lives in the "flying trapeze" life. “I have developed a set of routine methods to think about. Wearing headphones and having a good wine will help me organize my thoughts. I also like to drive long distances. These are the best things that can make me wrap myself up. Location 1
Like many senior executives of multinational companies, Dai Weisheng is advancing step by step within the company. “GE's corporate culture and strategy for cultivating people is very appealing to me. The most exciting and fastest-growing company in the world is the undisputed opportunity to be a leader and have the opportunity to be in a very different culture. Living, studying and working, I can't give up such a good opportunity, both professionally and personally. My children will broaden their horizons and ideas here, and they are very attractive."
“At GE, you can get as much as you can in other big companies. But GE’s uniqueness is to emphasize a culture of integrity, to do things in the right way, and to adapt to change, so my advice is to let you The mentoring group can change with your career, not just relying on one person."
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