On this occasion, taking advantage of the spring breeze of reform and opening up, coupled with the savvy and capable Orientals, it is doomed that Oriental Lighting will create brilliant achievements in the development of lighting in China. The Orientals are not afraid of hardships and twists and turns, not afraid of a low starting point, 20 years of entrepreneurship, and 20 years of wind and rain. From the original family-style workshop to today, Oriental Lighting has developed into a powerful large-scale enterprise in the lighting industry.
Humanities in the East: At the beginning of the founding of the East, its founder, the three brothers of the Su family, noticed the profound cultural heritage of the ancient China, and injected the Chinese aesthetic value orientation and humanistic spirit into the development management of the enterprise; The essence of culture is to create a humanistic enterprise full of rich oriental culture. In the management of enterprises, the Orientals adhere to the cultural concept that "the value of human beings is greater than the value of objects; the value of enterprises is greater than personal values; the value of society is greater than the value of enterprises", with respect for humanity as the core, rationalization, specialization, and grouping Internal administration. The team pays attention to the spirit. All the Orientals should do the principle of "two people are benevolent, three people are the public, the structure of the herringbone is mutual support, and win-win in unity and cooperation." The greatest happiness of a person is to share his happiness with others. Only the content that is shared is the most valuable. This kind of sharing includes many aspects, from personal emotional thoughts, knowledge and technology, labor results, to the company's honor and social rewards. Without sharing, there is no growth of the team.
Quality Oriental: "Survive by quality, develop by quality, continuous improvement, excellence", this is the product quality concept that the Orientals have firmly remembered since the establishment of the company. In the company, in every production process, every product line, the Orientals strictly control the quality. Oriental lighting in its product design and development is elegant, dignified and generous, with a high degree of ornamental art. The crystal lamps produced by it are even more amazing. In the production and processing, they strive to be meticulously crafted, and strive to achieve the "zero defect" requirements of the products, so as not to let any defective products flow to the city's constant oriental lighting with its high quality. The new style has won unanimous praise from domestic and foreign users, and has undertaken hundreds of projects such as star-rated hotels, restaurants, large office buildings and other lighting projects at home and abroad. For a long time, product innovation has been the top priority of the people in the East.
Since the 1990s, Oriental Lighting has boldly “transformedâ€, changing its product positioning and pushing its products to a medium-to-high grade. In 2000, Oriental Lighting also incorporated the traditional lighting culture into the European and American style lighting products. Once the products were listed, they immediately caused strong repercussions. The market reflected well and quickly opened up new market sales for the company and greatly enhanced the company. Performance. General Manager Huang Weijun from the Oriental Lighting Market Sales Department told the reporter: "Oriental lighting is very focused on product innovation. We have a group of high-tech, high-quality product research and development teams. The company invests a large amount of money every year to develop new products. It is the general trend of the market and the survival of the enterprise. Every enterprise must seek development in innovation and innovation in development to make the enterprise invincible." Throughout the development of Oriental Lighting in recent years, the goal of the Orientals is to continue to be bigger and stronger, expand the scale of production, and increase the market share of products. With the strength and capital of the company, Oriental Lighting has introduced a batch of high-tech production equipment from Japan, Europe and other countries and regions to enhance the scientific and technological content and quality of the products. Today's Oriental Lighting is a high-tech, high-standard "Ace" company.
Reputable East: In the vicinity, in the lighting industry of the ancient town, the introduction of oriental lighting, people are more profound is the image of the "old club" of the oriental lighting in people's minds, that is, the oriental lighting is already a strong old-fashioned manufacturer in the minds of people. Status and influence in the ancient town are not comparable to several lighting manufacturers. Oriental lighting is really witnessing the UPS and downs of the development of ancient town lighting. Oriental lighting has been subtly used as the synonym of ancient town lighting in the eyes of people in ancient towns. It represents an era of ancient town lighting. Oriental lighting has this strength and this ability. "Bai Decheng is the first, Pepsi is the foundation", this is the corporate culture connotation of the honest and trustworthy of the Orientals, and also the backbone of the Oriental people and business. Since Dongfang Lighting has always attached great importance to product quality and the influence and status of Oriental Lighting in the industry, it has been deeply concerned and valued by people from all walks of life. There have been members of the Political Bureau of the CPC Central Committee/Zhejiang Provincial Party Committee Secretary Zhang Dejiang and Guangdong Provincial Committee. Deputy Secretary/Province Huang Huahua, WCEGA Executive Chairman Liao Junqiao, and AQSIQ Party Secretary Li Chuanqing and other leaders visited the Oriental Lighting Inspection and Supervision, and highly praised their lighting products and development prospects. The significance of the government's emphasis on oriental lighting is that it hopes that the Orientals will continue to set an excellent example and teach the lighting industry with an innovative, comprehensive and people-oriented corporate image to promote the healthy development of the lighting industry.
On the product, its perfect quality management system and strict product quality inspection, the Oriental lighting products have passed ISO9002, TUV, GS, CE, 3C, UL and other international quality testing certification and domestic electrical product safety certification (Great Wall Certification). ), recently named “China Famous Brand Product†by China Famous Brand Promotion Center and China Light and Light Product Quality Assurance Center, and was awarded “Quality Trustworthy Product†for five consecutive years. Recently, it was awarded “Lighting†by Zhongshan Guzhen Town People’s Government. The title of “Top Ten Famous Brands of Lamps†and “Top Ten Strong Enterprisesâ€. The future of the East: Oriental lighting in the product market positioning, after more than 20 years of development and exploration, has formed its own sales model. At present, the company's products are both domestic and foreign. In terms of domestic sales, the products cover the large and medium-sized cities in the country; in the export, the Oriental lighting is exported to Europe, Japan, the Americas and other countries and regions.
In the future, Oriental Lighting will continue to be market-oriented and open multiple sales channels, such as market network marketing, mid-end sales and other channels, in an effort to fully integrate points, lines and surfaces, and use boutiques to occupy the market and make dealers profitable as much as possible. To benefit consumers. The success of Oriental Lighting depends on excellence and perseverance. In the next few years, Oriental Lighting will march towards the development goal of “Oriental Industrial Park†integrating production, R&D and sales, and present it to the world with a more perfect and more mature “Oriental Imageâ€!
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