LG announces new TV information, and CES is also the main battlefield of TV branding?

Although the sales volume of TVs cannot be restored to previous years' brilliance, at the Consumer Electronics Show of this year's CES, the TV giants that shield key words always publish new TVs and high-profile "show off" their strongest technological achievements. . It is not difficult to understand that although the TV market is shrinking, these extremely high-resolution, colorful-display TVs actually carry these companies’ confidence in their LCD panel production capabilities. After all, you can not buy TVs, but you can Mobile phones, laptops, smart watches, and even electric cars will always use these companies' display panels or core technologies.

At CES in 2015, 4K TV became the mainstream product of major manufacturers. Not all 4K TVs were embarrassed to put on the booth. When 4K TV became the standard, how to make the TV more light and thin, display better, lower power consumption has become the biggest highlight of the promotion, such as quantum dot technology to improve display brightness and color conversion efficiency.

So at CES 2016, will TV makers come up with something new? Before the opening of the exhibition, LG revealed its latest television series in advance.

In 2016, LG will introduce the UH9800 as a flagship. The TV has a 98-inch screen and a resolution of up to 8K. Considering that Sharp's 8K TV sold in October 2015 costs US$130,000, the price of the LG UH9800 may also be There will not be much difference.


(8K TV shown by Sharp, courtesy of Clyde's Toys)

Of course, LG can't use only one 8K TV to guard the audience. The Verge revealed that all 4K TVs of LG will be adapted to the display technology called "HDR-Plus" this year. LG's official claim that "HDR-Plus" can actually be seen as a merger of Color Prime Plus and Ultra Luminance, the former through a new layer of filters, output close to the digital cinema's color range. Engadget stated that the color range of LG's new products can reach 90% of digital cinemas. Ultra Luminance technology can dramatically increase the picture contrast.

With new technology, LG will show 3 new 4K LCD TVs at CES 2016:

UH9500: 55 to 86 inches, 0.22 inches in thickness at the thinnest point of the body, equipped with Harman Kardon sound system UH8500: 55 to 75 inches UH7700: 49 to 65 inches

As for the software level, these 3 TVs and the UH9800 will have built-in the webOS 3.0 operating system released at the end of December. The new operating system has upgraded support for various TV sets and set-top boxes, and it has also added the "Channel Plus" function. By working with Xumo, Channel Plus can provide high-definition free TV resources, including OTT video based on Internet transmissions such as Bloomberg, TIME, Wall Street Journal, and live broadcasts of ordinary cable TV.


(webOS 3.0 operating system)

From LG's announcement, we can speculate that in 2016, all old TV manufacturers may begin to test 8K TVs, and introduce more mature display technologies and software upgrades in 4K TVs to improve 4K TVs. Experience.